Idea
Unifying One Verily.
To solve that challenge, Verily instigated a new phase, One Verily, a centralised portfolio of connected solutions for greater meaningful impact. With that change, Verily partnered with AKQA to launch a refreshed design system and digital platform to showcase the new vision.
Based on deep research, an experiential vision for the site was formed. Navigation and wireframes were created around the need to tell the intricate One Verily story in a simple way. The site had to quickly explain the vision to audiences as diverse as patients, insurance operators, and medical professionals. Each audience gained insight in to how, quicker, cheaper, and more diverse research can aid medical care and how more personalised treatment can in turn provide rich data to inform better research.
The design layer rests on the the principle of balancing Verily’s medical expertise with its human impact and creating clear differentiation from legacy healthcare companies. Codifying the components and design system in a library allows for easy and consistent expansion as Verily continues to grow.
