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U.S. SoccerThe Future of Soccer

Insight

With the U.S. set to host the 2026 World Cup, interest in soccer has never been higher.

The U.S. Soccer Federation needed a way to cultivate the passion of growing supporters, attract fans on match day and convert memberships year-round.

A computer, tablet, and two smartphones display various pages of a soccer website, featuring Team USA’s 2-0 win over Chile at the 2019 Women’s World Cup, with images of players and match details.

Idea

Unrivalled match day access, tailored to you.

The U.S. Soccer app hosts all of the action, featuring real-time stats, live commentary, visualisations, geo-located content, replays and membership services. Across multiple platforms, predictive analytics serve the content that fans care about.

Impact

The game is amplified ahead of the 2019 FIFA Women’s World Cup.

The digital transformation is an evolution in the way people are reached, served and connected. Fans are part of the action with historic moments in the teams’ journeys followed and shared.

Download the app ↘
  • U.S. SoccerApp and website combine to give users a seamless, engaging experience ↘
  • Sports Business DailyNew app allows fans to follow along in real-time with increased statistics and graphics ↘
  • Sitecore Experience AwardsHonorable Mention in the ‘Most impactful human connections in a changing world’ category ↘

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