AKQA’s founder and chief executive writes about several techniques that have given his brain a workout.

Ajaz Ahmed has been honoured with the Spear’s 2022 Impact Award recognising the impact of his charitable fellowship ajaz.org.

One hundred and forty years ago, a refugee fled eastern Europe. After meeting Thomas Spencer, the pair set up M&S.

An entrepreneurial journey with AKQA’s founder.

An extract of Ajaz Ahmed’s book DEFEAT, a collaboration with artist Christian Watson.

When we think about the fuel that will power our economic growth, our creative flair will be absolutely crucial.

We’re about pushing the limits and explorations, counterbalanced with good engineering and execution.

The relentless drive towards the future.

Timeless values applied via new technology can democratize markets and extend across goods, services and experiences.

Successful collaborations between brands and artists are possible, once outdated preconceptions are overcome.

All aspiring entrepreneurs should read Rudyard Kipling's 'If' – every word of advice in it is for the ages.

High achievement comes from persistence, not convenience, as exemplified in Ang Lee's use of 3D in Life of Pi.

Brands that champion what really matters to people will always have a future – but ditching any emotional attachment is the first step to achieving revival.

Put technology to work for people and you're already taking steps towards that inspirational aspiration.

There is opportunity to be had in difficult times when the old ideas are malfunctioning and people are more open to change.

The best digital innovations are ones that are simple and easy to use and keep your audience in mind.

Digital has changed things even more drastically. The phone is the passport to everything advertising was designed to obscure.

Whether we are gathered around a campfire, a cathode ray tube or an iPad, it's the story that's being shared that matters.

It has never been easier for people to scan past or switch over, so to persist with identikit advertising campaigns is ridiculous.

Be zen, obsess over details, relentlessly improve everything and other lessons from Steve Jobs.