Ajaz Ahmed is the CEO of AKQA, the ideas and innovation company he founded aged 21.

To contact Ajaz please email aa@akqa.com

In addition to his CEO responsibilities at AKQA Group, Ajaz serves on the Executive Committee of WPP, the WPP Inclusion Council and the WPP Sustainability Committee. Ajaz is also a Trustee on the charitable boards of:

  • Elton John AIDS Foundation: fund frontline partners to prevent infections, fight stigma and provide treatment.

  • Virgin Unite founded by Sir Richard Branson: unite people and entrepreneurial ideas to create opportunities for a better world.

  • Mental Health Innovations, established by The Royal Foundation: use technology to reach people, especially young people, who feel isolated and alone to find a safe space to talk.

  • Prism The Gift Fund: increases the flow of funds into the charitable sector.

Prior to his current trusteeships Ajaz served on the board of the Design Museum, Lumos, the Institute of Contemporary Arts and The Prince’s Trust.

Ajaz.org was launched in August 2021.

Ajaz received an MBE in the June 2018 Queen’s Birthday Honours for Services to Media.

Ajaz received an honorary degree of Doctor of Business Administration from the University of Bath in December 2018, conferred by HRH The Earl of Wessex. Ajaz received an honorary doctorate from Oxford Brookes University, England in 2002.

Below is a collection of Ajaz’s thoughts, writing and interviews. All proceeds from Ajaz’s books, writing and public speaking are donated to causes voted for by AKQA employees.

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Aa Limitless- books





The Google Grand Tour of Italy main-large-8
Semi Permanent

Serendipity and Learning

An entrepreneurial journey with AKQA’s founder.


The Entrepreneurs

30-minute interview podcast about the AKQA journey, culture, clients and aspirations.

Campaign Middle East

Innovation is simplification

An extract of Ajaz Ahmed’s book DEFEAT, a collaboration with artist Christian Watson.

AA Shots

Leadership and what matters

We’re about pushing the limits and explorations, counterbalanced with good engineering and execution.


Lessons in Limitless

The relentless drive towards the future.

Fast Company

Consumers Respond to Timeless Values

Timeless values applied via new technology can democratize markets and extend across goods, services and experiences.

The Guardian

Bridging the Gap between Art and Business

Successful collaborations between brands and artists are possible, once outdated preconceptions are overcome.

The Guardian

Bravery, Creativity, Courage and Resilience

All aspiring entrepreneurs should read Rudyard Kipling's 'If' – every word of advice in it is for the ages.

The Guardian

Resisting Ease is the Path to Digital Excellence

High achievement comes from persistence, not convenience, as exemplified in Ang Lee's use of 3D in Life of Pi.

The Guardian

Its Never too Late to Pivot

Brands that champion what really matters to people will always have a future – but ditching any emotional attachment is the first step to achieving revival.

The Guardian

An Operating System For Your Life

Put technology to work for people and you're already taking steps towards that inspirational aspiration.

The Guardian

Young Entrepreneurs can Build a Better Future

There is opportunity to be had in difficult times when the old ideas are malfunctioning and people are more open to change.

The Guardian

Radically Simple Design Always Wins

The best digital innovations are ones that are simple and easy to use and keep your audience in mind.


A public announcement: advertising is over

Digital has changed things even more drastically. The phone is the passport to everything advertising was designed to obscure.

The Guardian

The interface is the Brand

Whether we are gathered around a campfire, a cathode ray tube or an iPad, it's the story that's being shared that matters.

The Guardian

The End is Nigh for Identikit Branding

It has never been easier for people to scan past or switch over, so to persist with identikit advertising campaigns is ridiculous.


The Steve Jobs MBA

Be zen, obsess over details, relentlessly improve everything and other lessons from Steve Jobs.


AKQA Annual Report 2019

The savings will allow us to increase investment in the areas that will drive top-line growth in the future: creativity, technology and talent.

WPP Annual Report 2018 Installation Investor Day

AKQA Annual Report 2018

WPP has substantial assets, the most important of which is our people. As a talent business we need to transform at the right pace, and bring our people with us.


AKQA Annual Report 2017

As a worldwide team, we have the scale, flexibility and speed to deploy those skills where and when they are most needed.


AKQA Annual Report 2016

In a world where digital is everywhere, AKQA’s passion is a considered and intelligent experience at every connection.


AKQA Annual Report 2015

In 2015, AKQA’s collaboration with our clients delivered a continuous stream of imaginative, breathtaking work.


AKQA Annual Report 2014

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services.


AKQA Annual Report 2013

AKQA exists for two reasons: to help create the future for our clients; and to inspire excellent leadership from our people.


Interview August 2021

The early days and perspectives on the future

Interview May 2021

New-style creativity

The Drum logo
Interview July 2018

Use your work as an expression of your values

Aa-creative entrepreneurs
Interview October 2017

Ajaz Ahmed at the Design Museum

Interview April 2017

Attaining velocity in the age of disruption

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Interview April 2017

Explore new solutions

Digiday logo
Interview March 2017

It’s important to embrace disruption

Raconteur logo
Interview March 2014

How leaders get top-down success

Interview October 2014

We exist to create the future for our clients

Apple logo
Panel May 2014

Creativity in Conversation: Youthful Thinking

The Drum logo
Interview April 2014

What makes a leader

iTunes logo
Interview August 2013

The AKQA Story

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Interview September 2012

The shift to mobile

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Interview April 2012

Executive Insight