An extract of Ajaz Ahmed’s book DEFEAT, a collaboration with artist Christian Watson.

An entrepreneurial journey with AKQA’s founder.

30-minute interview podcast about the AKQA journey, culture, clients and aspirations.

In a world where digital is everywhere, AKQA’s passion is a thoughtful, considered and intelligent experience at every connection.

There are five principles to which outstanding businesses of whatever size, era or market segment – unfailingly return.

In 2015, AKQA’s collaboration with our clients delivered a continuous stream of imaginative, breathtaking work.

The relentless drive towards the future.

Be zen, obsess over details, relentlessly improve everything and other lessons from Steve Jobs.

Timeless values applied via new technology can democratize markets and extend across goods, services and experiences.

The rise of female leadership...not a moment too soon.

Successful collaborations between brands and artists are possible, once outdated preconceptions are overcome.

All aspiring entrepreneurs should read Rudyard Kipling's 'If' – every word of advice in it is for the ages.

High achievement comes from persistence, not convenience, as exemplified in Ang Lee's use of 3D in Life of Pi.

Brands that champion what really matters to people will always have a future – but ditching any emotional attachment is the first step to achieving revival.

Put technology to work for people and you're already taking steps towards that inspirational aspiration.

There is opportunity to be had in difficult times when the old ideas are malfunctioning and people are more open to change.

The best digital innovations are ones that are simple and easy to use and keep your audience in mind.

Whether we are gathered around a campfire, a cathode ray tube or an iPad, it's the story that's being shared that matters.

It has never been easier for people to scan past, tune out or switch over, so to persist with identikit advertising campaigns is ridiculous.

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services.

AKQA exists for two reasons: to help create the future for our clients; and to inspire excellent leadership from our people.