When we think about the fuel that will power our economic growth, our creative flair will be absolutely crucial.

An entrepreneurial journey with AKQA’s founder.

30-minute interview podcast about the AKQA journey, culture, clients and aspirations.

An extract of Ajaz Ahmed’s book DEFEAT, a collaboration with artist Christian Watson.

We’re about pushing the limits and explorations, counterbalanced with good engineering and execution.

The relentless drive towards the future.

Timeless values applied via new technology can democratize markets and extend across goods, services and experiences.

Successful collaborations between brands and artists are possible, once outdated preconceptions are overcome.

All aspiring entrepreneurs should read Rudyard Kipling's 'If' – every word of advice in it is for the ages.

High achievement comes from persistence, not convenience, as exemplified in Ang Lee's use of 3D in Life of Pi.

Brands that champion what really matters to people will always have a future – but ditching any emotional attachment is the first step to achieving revival.

Put technology to work for people and you're already taking steps towards that inspirational aspiration.

There is opportunity to be had in difficult times when the old ideas are malfunctioning and people are more open to change.

The best digital innovations are ones that are simple and easy to use and keep your audience in mind.

Digital has changed things even more drastically. The phone is the passport to everything advertising was designed to obscure.

Whether we are gathered around a campfire, a cathode ray tube or an iPad, it's the story that's being shared that matters.

It has never been easier for people to scan past or switch over, so to persist with identikit advertising campaigns is ridiculous.

Be zen, obsess over details, relentlessly improve everything and other lessons from Steve Jobs.

The savings will allow us to increase investment in the areas that will drive top-line growth in the future: creativity, technology and talent.

WPP has substantial assets, the most important of which is our people. As a talent business we need to transform at the right pace, and bring our people with us.

As a worldwide team, we have the scale, flexibility and speed to deploy those skills where and when they are most needed.

In a world where digital is everywhere, AKQA’s passion is a considered and intelligent experience at every connection.

In 2015, AKQA’s collaboration with our clients delivered a continuous stream of imaginative, breathtaking work.

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services.

AKQA exists for two reasons: to help create the future for our clients; and to inspire excellent leadership from our people.