Dave Alred

Cultivate a no-limits mindset


“Focus on what you want to achieve, not what you want to avoid.”

Pioneer in performance mindset and attitude Dave Alred joined the AKQA team and clients in London, to share his experiences helping the world’s top athletes and teams deliver when tension is at its most extreme. Dave presented philosophies from his new book, The Pressure Principle, first explaining the importance of language and how it can inform an attitude of performance improvement when used effectively. He encouraged everyone to maintain a youthful approach to challenges and foster motivating, productive environments. Throughout this session, Dave proved his theories using audience participation.