Future Lions 2018 winners
AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,290 participants from 386 schools across 55 countries, making it the most successful year to date.
The five winning ideas and teams are:
Hush for Apple Team: Junggle Kim, Chaeyeong Seo, and Cristina Marquez Barreto School: Miami Ad School Hamburg; Miami Ad School Miami
TrashScan for Google and Conversation International Team: Emily Alek and Jingpo Li School: Syracuse University, United States
Truth Detector for Facebook Team: Felipe Latgé, Davi Correia, André Pico, and Bruno Buhr School: ESPM, Rio de Janeiro; Miami Ad School, Rio de Janeiro
Tittut for IKEA Team: Yerin Kim, Woo Jae Yoon, and Hyei Min Park School: School of Visual Arts, United States
Financed by the Sun for Nationwide Team: Alexandre Oliveira, and João Muri School: Miami Ad School, Rio de Janeiro
Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the fifth year in a row that Berghs has won this recognition.
Each winning team and Berghs School of Communications were awarded with the Future Lions trophy on stage in the Debussy Theatre at the Palais des Festivals, Cannes. The ceremony was hosted by AKQA Group Creative Director Michelle Lassman and AKQA Head of Technology Jo Hickson.
Michelle Lassman said: “The new generation of talent has unprecedented power to shape the future, as this year’s Future Lions winners demonstrate. These students boldly showcased inspirational and innovative thinking.”
Jo Hickson said: “Future Lions encourages students to embrace new technology and choose the most exhilarating and distinctive path for brands. This year’s winning ideas rose to the challenge by applying technology with creativity.”
Now in its 13th year, Future Lions continues its global reach with the next generation, and has launched the careers of many of the world’s celebrated creatives. Almost all Future Lions winners are now employed by many of the most respected creative organisations. This year’s theme encouraged those to create tomorrow and explore recent advances in technology.
To learn more about the 2018 Future Lions winners, please visit: futurelions.com