Grand Slam

Action-Audio 01-W-Hero

AKQA has received the top industry position in the 2021 Financial Review Most Innovative Companies list.

The list is now in its ninth year, highlighting the most inventive organisations in Australia and New Zealand, by industry and is the only national recognition of its kind.

The Action Audio project created by AKQA is also recognised as a world class example of innovation acknowledging the commitment to fostering an pioneering culture.

Launched at the Australian Open 2021, Action Audio enables blind and low vision sports fans to enjoy the grand slam for the first time alongside friends and family. Addressing a real problem by turning what needs to be seen into sound.

More than 600,000 blind and visually impaired Australians, and 285 million people globally, were able to experience the thrill of the Australian Open Tennis Grand Slam like never before.

Brian Vella, Managing Partner, AKQA Asia Pacific
Action Audio Kala - AKQA

Tim Devine, Executive Innovative Director at AKQA Asia Pacific said he was proud of Action Audio and that for many visually impaired sports fans, it delivered the first opportunity for them to follow the speed and actions of a live game.

“Progress requires a mindset to challenge ourselves, our clients and society. To accept that the worlds we live in are created and could just as easily be made differently. I am grateful to all of our team for their continued devotion and commitment to exploring and investigating technologies and issues that are, or will be, important to our clients and broader society. It’s the knowledge and insights gained through this exploration that enables us to make breakthroughs.” said Devine.

AKQA has also been recognised for its commitment to leading design and innovation in Australia’s International Good Design Awards for Design Excellence. Action Audio received Best In Class Digital Design Interface and Gold for Social Impact.

In 2021 AKQA has won 16 Cannes Lions including the Design Grand Prix and 12 D&AD awards. AKQA has also been recognised by Gartner as a leading global marketing agency, honoured with Fast Company Experimental World Changing Idea recognition and certified as a Great Place to Work.