AKQA wins 16 Cannes Lions awards including Design Grand Prix and three Gold


AKQA wins 16 Cannes Lions at the 2021 International Festival of Creativity.

After receiving the prestigious Design Grand Prix with Universal Design Studio for the ground-breaking circular fashion work H&M Looop, three more Gold Lions are awarded across Mobile and Radio & Audio Lions. The innovative use of GPS tracking technology in Code of Conscience, the unique application of Harvard and Oxford University research in Beck’s Frequency and the utilising of mobile phone magnetometers in Stranger Antenna is recognised by the festival. A further eight Silver and four Bronze Lions are given in honour of the industry’s most ground-breaking work along with 21 shortlists.

The Cannes Lions International Festival of Creativity champions creative excellence setting the definitive global benchmark for creativity that drives progress.

Chief Creative Officers, Diego Machado and Hugo Veiga said: “It’s a big moment for AKQA. It recognises the enormous talent and commitment from our teams in the last two years and brave brands that embrace innovation. Although we are not at Cannes physically this year, we take this opportunity to congratulate partners and clients involved. Santé!”

Gold Lion

Code of Conscience

It’s hard to monitor and stop humans from destroying our forests, but data can stop the machines they use. Code of Conscience is a Cyber Shield for our forests, using open-source mapping data from the United Nations World Database on Protected Areas that restricts the use of heavy-duty vehicles with existing GPS tracking technology that’s installed in construction vehicles entering protected land areas. Using the UN’s World Database, the cyber shield now fights illegal fishing by supervising boat activities in protected ocean areas.

The work also won two Silver Lions in the Data-driven Consumer Product and Innovative use of Technology categories. Plus two Bronze Lions in the Design and Digital Craft categories.

CoC 2

This is only the beginning for Code of Conscience as it inspires governments, NGO’s, individuals, and business’ large and small, to work together to end the reckless decimation of our precious environment. A global collaboration for a global challenge.

Executive Creative Director, Tim Devine