Luiza Medeiros named as Meio & Mensagem’s 30 Under 30

Meio & Mensagem has named Account and Integration Lead AKQA São Paulo Luiza Medeiros a 30 Under 30 winner.

Meio & Mensagem’s 30 Under 30 highlights young talent shaping the future of the industry, listing professionals with the potential to positively impact the development of the market, recognising the emerging voices shaping Brazil’s creative and media landscape.

A sharp strategist with an instinct for cultural relevance, Luiza represents the next generation of leadership in Brazil’s communications industry. Her ability to connect global ambition with local insight has been key to some of our most complex, collaborative work.

At AKQA, she leads global initiatives that span continents and disciplines, including the Coca-Cola and Oreo partnership, involving nine agencies across 70 countries, and the creative launch of Rosalía’s LLYLM in collaboration with Coca-Cola. Her portfolio also includes BK’s genre-bending album DLRE and Criolo’s powerful visual statement Pretos Ganhando Dinheiro Incomoda Demais.

Luiza reflects on the recognition: “It’s incredibly meaningful to pause and look back with affection on this journey. The projects, the places, but above all, the people. I’m grateful to everyone who’s been part of it, especially my mentors and my team at AKQA Casa.”

Read more about the 2025 30 Under 30 list.