Nike Graffiti Stores named World’s Best Strategy

Contagious has awarded World’s Best Strategy to AKQA’s Graffiti Stores for Nike, in a new report showcasing industry-leading projects.

AKQA and Nike collaborated with São Paulo’s graffiti artists to update existing works to feature the new Air Max. The shoes were then exclusively available by visiting the murals, unlocking mobile purchase using geolocation.

Nike’s partnership with the graffiti collective invited everyone the opportunity to be part of the street art community. AKQA Strategic Director Luiza Baffa said: “There’s an elegant simplicity and beauty in the message while drawing attention to São Paulo’s breath-taking street art.”

Nike Graffiti Stores also won top honours at the Grand Clio and Cannes Lions International Festival of Creativity.