Reimagining a live event for a new reality
Salesforce World Tour
Facing cancellation given the current conditions, Salesforce partnered with our Australian studios to convert their flagship World Tour event purely online, in just 14 days.
Salesforce World Tour is one of the company’s biggest marketing and sales events of the year, with approximately 14,000 attendees expected on-site at the ICC in Sydney. The new virtual experience had to be nothing short of world-class.
The teams reworked and remixed a full schedule of keynotes, content and workshops to a fully live, multi-channel digital broadcast, with over 100 sessions streamed. The aim was to pivot expectations, increase comprehension and build positive sentiment with key social content, activities and engagement pieces aimed at the core attendee audience.
The results followed with 1.2 million video views worldwide, 80,000 online registrations (vs 14k expected in person), 89% positive community sentiment and a 176% increase in social engagements year over year.