The Digital Mindset of Business Leaders in Asia Pacific

In 2021 the difference between surviving and thriving will be memorable digital experiences. In partnership with Ecosystm and Sitecore, AKQA has commissioned a study. Six hundred industry leaders from across the Asia Pacific region had their digital mindsets assessed, including the role this plays in how organisations are evolving to meet the demands of the connected customer.

AKQA’s our purpose is to create impactful brand experiences, reshaping our client’s organisations and technology around their customer’s needs. Consumer expectations have evolved faster than organisational structures and processes. For brands to truly embrace a connected customer experience approach, leaders need to be ready to drive the vision of their organisation as a whole, align systems and unite their siloed functions in the delivery of this vision. When an organisation and its leaders are on board to make the changes required, the transformation of a brand can begin and importantly, follow through for the long term.

The report found that digital experiences are more necessary than ever. Social distancing, remote working and local or national shutdowns have forced customers online and employees apart. Businesses and government agencies are required to accelerate and refocus their digital transformations to satisfy changing customer needs.

AKQA Asia Pacific leaders share their views and reflections on the current landscape and recommendations:

Foundations for the future

On the role of the Marketer in Covid and post-Covid times, Sam Sterling, Chief Strategy Officer AKQA, Asia Pacific said:

One size doesn’t fit all

When creating unique customer experiences, Eric Orton, Executive Technology Director AKQA, ANZ said:

Read the full Digital Mindset of Business Leaders in Asia Pacific report.