Nike x Kylian Mbappé
The Room
Revealing the origins of greatness.
In a world where ambition can feel out of reach, Nike and AKQA transformed a boot launch into a powerful statement on self-belief. The immersive, AI-powered experience reimagined Kylian Mbappé’s childhood bedroom as an interactive training ground for a champion's mindset, sparking a global conversation that showed a new generation that greatness is within reach.
Insight
Where dreams begin.
Every dream has a beginning. For Kylian Mbappé, it was a bedroom in Bondy, France, a room surrounded by heroes that became the blueprint for an experience about turning childhood ambition into reality.
Idea
A portal to greatness.
To prove that ambition is the great equaliser, we reimagined Mbappé’s childhood bedroom as an interactive training ground. It wasn’t just fans who were invited to enter, but football’s most influential voices, who had to prove themselves too.
Coached by an AI version of a young Mbappé, they faced trials from his journey and earned the new Mercurials only by demonstrating their own drive, showing the world that greatness is within reach.
Impact
From bedroom to belief.
The mindset cultivated in the room spread globally. It reached over 60 million views, driving engagement five times higher than the benchmark. The experience created a lasting sense of belief. Participants left with more than new boots, they left with the conviction that their own ambitious dreams are achievable. The launch proved that in sport, the most powerful tool is inspiration.
