Nike
Nike 50th Anniversary
Honour the past, invent the future.
Insight
For 50 years, Nike has invented and imagined, influenced and impacted, reaching beyond the world of sports.
Honouring that journey meant reflecting on the progress of the last half-century, making it relevant to today and projecting a vision for the future.
Idea
For every year of Nike’s life, every trial and failure, every breakthrough and success, Nike highlights a key moment that changed the world.
These 50 works of progress range from innovations, events, athletes and more, painting a picture of how far Nike has come but also informing the future and what’s next.
To bring these moments to life meant delving into Nike’s history. In order to fully explore and understand the past, Nike opened up its Department of Nike Archives (DNA), a living archive of every up and down from the past 50 years.
Swoosh
Never Done Leaving a Mark: from a simple logo, for the next symbol of inspiration.
Joan Benoit Samuelson’s legacy
Never Done Breaking Barriers: from outdated gender assumption, for the future of running.
Waffle mindset
Never Done Breaking the Mold: from a kitchen experiment, for an innovation revolution.
Power of Air
Never Done Imagining: from a controversial starting point, for an ongoing catalyst for culture.
Ad revolution
Never Done Inspiring: from the genius of past ideas, for a message to engage today.
The rise of women’s football
Never Done Rising: be inspired by the past and imagine the future.
Game, Set, Serena
Never Done Evolving: From a legend’s history, for a future defined by her impact.
Tigerbelles’ legendary track and field legacy
Never Done Making History: From an era of exceptional performance, for a more inclusive future.
