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NikeNike 50th Anniversary

Insight

For 50 years, Nike has invented and imagined, influenced and impacted, reaching beyond the world of sports.

Honouring that journey meant reflecting on the progress of the last half-century, making it relevant to today and projecting a vision for the future.

White Nike swoosh logo sketched on a black background, with white dots and lines above and below, and orange shapes in the top right corner.

Idea

For every year of Nike’s life, every trial and failure, every breakthrough and success, Nike highlights a key moment that changed the world.

These 50 works of progress range from innovations, events, athletes and more, painting a picture of how far Nike has come but also informing the future and what’s next.

To bring these moments to life meant delving into Nike’s history. In order to fully explore and understand the past, Nike opened up its Department of Nike Archives (DNA), a living archive of every up and down from the past 50 years.

Swoosh

Never Done Leaving a Mark: from a simple logo, for the next symbol of inspiration.

Learn more ↘
A person with short hair and a patterned shirt sits at a desk, writing or drawing on paper, focused on their work. Various papers and objects are scattered on the desk. The image is in black and white.
A female runner crosses the finish line of the Boston Marathon, raising her arms in celebration. She wears a white tank top and red shorts, with spectators and a police officer visible in the foreground.

Joan Benoit Samuelson’s legacy

Never Done Breaking Barriers: from outdated gender assumption, for the future of running.

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Waffle mindset

Never Done Breaking the Mold: from a kitchen experiment, for an innovation revolution.

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A white sneaker with orange and blue accents is placed on top of an open waffle maker, with an orange background.
A stylized, black-outlined drawing of a churro is centered over a background featuring large, partially visible, bold black text on a white surface.

Power of Air

Never Done Imagining: from a controversial starting point, for an ongoing catalyst for culture.

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Ad revolution

Never Done Inspiring: from the genius of past ideas, for a message to engage today.

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A basketball player in uniform dunks over a fierce, green dragon as flames and smoke rise from a city in the background. The scene is dynamic and intense, with exaggerated, comic book-style artwork.
A soccer player in a red shirt and white shoes balances a black-and-white soccer ball on their head, looking up with focus on a yellow and blue court.

The rise of women’s football

Never Done Rising: be inspired by the past and imagine the future.

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Game, Set, Serena

Never Done Evolving: From a legend’s history, for a future defined by her impact.

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Digital artwork showing Serena Williams in two tennis action poses labeled 1999 and 2017, with a fragmented, glitch effect on a black background.
Three female athletes in blue striped uniforms leap over a finish line on a track during a race, with motion showing their effort and focus. An orange border partially frames the image.

Tigerbelles’ legendary track and field legacy

Never Done Making History: From an era of exceptional performance, for a more inclusive future.

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  • Cosmopolitan Middle EastNike’s 50th anniversary is putting women at the forefront of the brand ↘
  • HYPEBEASTPhil Knight celebrates Nike’s 50th Anniversary by reminiscing the creation of the Swoosh ↘
  • NikeNever Done Breaking Barriers ↘
  • Instagram Highlights ↘

RelatedWork

Nike 50th Anniversary

Never Done Leaving a Mark

Nike Swoosh-hero

Nike 50th Anniversary

Never Done Breaking Barriers

An older woman with gray hair, wearing a blue athletic jacket, stands outdoors with arms crossed, looking confident. Blurred trees and sunlight form the background.

Nike 50th Anniversary

Never Done Breaking the Mold

Nike waffle-hero

Nike 50th Anniversary

Never Done Imagining

Nike 50 Air-PR Frame

What’s yournext frontier?

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