Nike

The Living Room Cup

A chance to compete against the world’s best athletes.

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Insight

With most people in lockdown due to Covid-19, the public needed motivation to keep moving, and professional athletes were looking for competition.

What if we could bring them together over a series of training challenges from the comfort of their homes?

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Idea

The Nike Living Room Cup – a weekly training challenge thrown down by a top athlete, from their living room to yours, all via Instagram.

Eight athletes over eight weeks, took on a simple, no equipment needed move, setting a benchmark for the world to beat. Cristiano Ronaldo kicked things off with ‘The Core Crusher’; subsequent challengers included Bebe Vio, Virgil Van Dijk, Castor Semenya and Rafael Nadal.

Dedicated workouts to help provide a competitive advantage during each challenge were also made available on the Nike Training Club app.

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Impact

Training is all about results.

Over 200 global athletes took part in the challenge, with Ronaldo’s workout being viewed 30 million times. The Nike Living Room Cup has had a media reach of over 60 million, plus the Nike Training Club app saw a significant increase in downloads during the lockdown.