Sony
Sony x Post Malone
Where creator and fan become one.
Insight
Bridging creators and listeners through authentic connection.
At the heart of music is the bond between artist and audience. With Sony’s innovation and Post Malone’s deep appreciation for his fans, AKQA is creating a space where technology strengthens that genuine connection.
Idea
Sony’s products bring fans closer to the music.
For The Music invites listeners into the emotional core of Post Malone’s sound, where every nuance is felt, not just heard. Showcasing Sony’s new ULT POWER SOUND series speakers and WH-1000XM6 wireless noise cancelling headphones, the campaign highlights a commitment to powerful, immersive listening. Through cinematic film and striking photography, the work captures the intersection of music, emotion and storytelling.
I’ve always wanted the music to feel personal, and this partnership with Sony is a chance to create something that brings people closer to the music in a real way.
Impact
Sony is harnessing its partnership with Post Malone to redefine relevance, capture Generation Z’s attention and cement cultural influence.
By aligning with Post Malone, Sony strategically extended its cultural relevance and deepened engagement with Generation Z, driving brand equity, expanding reach and reinforcing its position at the intersection of innovation and artistry.
