Berlin, Germany
Associate Creative Director (Copy)
AKQA believes in the imaginative application of art and science to create beautiful ideas, products and services that move the world. Skilled storytellers and conceptors, we work in a multidisciplinary environment to develop ideas that delight customers and deliver impact.
The Associate Creative Director (Copywriter) approaches every brief with fresh eyes — while also shaping the systems behind the work. This role combines creative excellence with narrative architecture, ensuring that ideas are not only distinctive, but scalable, coherent and rooted in product truth.
As ACD, you are a versatile leader — moving seamlessly between strategic thinking, system design and hands-on execution. You will help define how storytelling works across campaigns, product showcases, platforms and AI-enabled workflows, within a culture that encourages ownership and ambition.
ROLE & RESPONSIBILITIES
- Define and evolve product and brand storytelling frameworks, ensuring consistency across touchpoints
- Create distinctive ideas, communications as well as product and brand platforms that are grounded in clear, compelling narratives
- Translate complex product or service propositions into emotional, engaging and scalable narratives
- Build and maintain modular messaging systems, RTBs and narrative structures that enable reuse and scale
- Develop and refine concise UX writing for in-product experiences to engaging longer-form content for .coms and digital platforms.
- Collaborate closely with strategy, creative teams, design, experience and technology teams to deliver integrated work
- Lead and mentor creatives, fostering craft excellence and precision in language
- Guide cross-disciplinary teams to deliver work that meets the highest creative standards
Build strong client relationships and confidently present ideas and narrative systems - Explore how emerging technologies and AI workflows can enhance storytelling and content creation
QUALITIES & CHARACTERISTICS
- Compelling portfolio demonstrating excellence in copywriting, concepting and narrative development
- A keen interest and enthusiasm for deep-diving into complex products and their intricate details.
- Strong ability to turn complexity into clear, engaging and elevated storytelling
- Structured thinker with the ability to build frameworks and systems, not just campaigns
- Excellent writing and communication skills (German and English advantageous)
- Proven leadership skills with a passion for mentoring and developing talent
- Hands-on approach across all stages — from concept to execution
- Strong presentation skills, with experience engaging senior stakeholders
- Able to manage multiple projects while maintaining attention to detail
- Curious, collaborative and comfortable working across disciplines and technologies
We provide an extensive range of benefits. To find out more click here.
We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
