Melbourne – Wurundjeri Country, Australia & Sydney – Gadigal Country, Australia

Senior Strategist (AU)

At AKQA, our Strategy discipline shapes the thinking that drives bold creativity, cultural relevance, and meaningful brand impact. As a Senior Strategist, you’ll help define the strategic foundations behind courageous ideas, clarifying what brands stand for, where they should play, and how creativity can move people and businesses forward. You’ll bring structure to ambiguity, turning insight into direction and ambition into action, balancing intuition with rigour and creativity with commercial impact.

In this role, you’ll collaborate closely with creatives, experience designers, client partners, and production teams to shape work that is strategically sharp and creatively inspiring. You’ll lead research and insight development, define brand platforms and creative territories, write compelling briefs, and guide ideas from strategy through to execution. You’ll champion clear thinking, cultural relevance, and brand consistency, ensuring strategy elevates the work and unlocks its full potential.

At AKQA, you’ll be part of a multidisciplinary team united by curiosity, craft, and purpose, working in an inclusive, forward-thinking environment. Our hybrid in-studio/WFH model supports collaboration, flexibility, and balance, while enabling our teams to do the best work of their careers.

 

ROLE REQUIREMENTS

  • Lead brand and creative strategy across assigned client accounts.
  • Translate research, insight, and cultural understanding into clear, motivating strategic direction.
  • Develop brand platforms, positioning, creative territories, and campaign strategies.
  • Write sharp, inspiring briefs that unlock creative ambition and focus teams.
  • Partner closely with Client Partners to build trusted, long-term client relationships.
  • Present strategic thinking clearly and confidently to senior stakeholders.
  • Identify proactive opportunities for brand growth, innovation, and new business.
  • Collaborate seamlessly with creative, experience, technology, and production teams.
  • Stay deeply connected to cultural, creative, and industry trends to inform the work.

 

QUALITIES AND CHARACTERISTICS

  • Proven experience in brand and creative strategy, with work that demonstrates clear strategic impact.
  • Strong ability to shape strategy from insight through to creative execution.
  • Culturally curious, creatively driven, and passionate about the role of ideas in shaping brands.
  • Confident communicator and storyteller, comfortable influencing clients and teams.
  • Commercially aware, with an understanding of how brands drive business growth.
  • Experienced working within multidisciplinary, collaborative environments.
  • Thoughtful, generous, and growth-oriented in how you work with others.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Senior Strategist (AU) — Sydney

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AKQA People team