When there isn’t a vocabulary for what you’re doing, you know you’re onto something special.
This is where Susan Cummings and Richard Saggers from Fictioneers – trailblazers in immersive storytelling – find themselves.
Fictioneers has created a unique storytelling methodology and software framework that allows creators to design, assemble, simulate, and publish immersive real time storytelling experiences. Dubbed a new marketing frontier by Forbes – immersive storytelling is a broad term that refers to augmented reality (AR), virtual reality (VR) and extended reality (XR), which are combining to captivate people’s imaginations in new and innovative ways.
Susan Cummings, Richard Saggers and Andrew Chitty, UK Research and Innovation’s Challenge Director for audience of the future, explain what immersive storytelling is and how businesses can use it regularly to enhance everyday lives.