AKQA honoured for redefining interactive storytelling with Grand Clio Entertainment

AKQA is recognised for pioneering digital experiences with six Clio Entertainment awards for Netflix’s Body Swap, powered by computer-generated voice and face modelling. The project was recognised across categories including Innovation, Fan Engagement, Branded Entertainment & Content and the Snapchat AR Speciality Award.

Clio Entertainment is the leading celebration of creativity and innovation in the entertainment industry. Founded in 1971 by The Hollywood Reporter, the prestigious awards honour excellence in marketing and communications across film, television, live entertainment and gaming.

Grand Clio Entertainment, Digital, Mobile & Social Media

Netflix Body Swap

The experience for the Netflix film It’s What’s Inside brings its science-fiction, body-swapping narrative to life. Powered by machine learning, it allows people to exchange voices and appearances for a surreal twist on social interaction, transforming viewers into active participants.

The initiative also won Gold for Innovation, Silver for Digital & Mobile Fan Engagement, Bronze awards for Branded Entertainment & Content and the Clio Entertainment x Snapchat AR Speciality Award.

The project pioneers a new form of audience participation by transforming the film’s unsettling themes of artificial intimacy and distortion into a tangible, interactive experience. The ‘pseudogänger’ concept applied a fusion of machine learning and creative expression, using real-time speech-to-speech voice conversion and facial animation to allow players to impersonate their friends’ digital clones. This turning of viewers into active participants demonstrates the power of technology to not only amplify a narrative but to become a compelling piece of entertainment in its own right.