AKQA honoured with six Clio Music Awards
Clio Music has honoured AKQA with six awards including two Gold for The Museum for the United Nations – UN Live’s Sounds Right and two Silver and Bronze awards for Coca-Cola’s Coke SoundZ.
Clio Music celebrates the visceral power of music to connect listeners and brands around the world. The Clio Music Awards were founded in 2014 and are dedicated to awarding creative contributions that permeate pop culture.
Gold, Innovation and Social Good
Museum for the United Nations – UN Live, Sounds Right
Sounds Right leverages the power of music streaming to generate royalties for nature conservation. By incorporating soundscapes from diverse ecosystems and officially crediting NATURE on tracks, artists participating in the initiative directly contribute to protecting the planet. This evergreen model ensures continuous funding for global conservation efforts. Through ongoing collaborations with artists, Sounds Right empowers music lovers to support nature simply by listening to the music they enjoy. The Clio Music Award underscores the initiative’s impactful approach to marrying creativity, technology and social impact.
Silver, Digital, Mobile and Emerging Technologies, Merchandise and Premiums
Bronze, Design and Innovation
Coca-Cola, Coke SoundZ
Coke SoundZ, the world’s first AI-powered instrument designed to create uplifting sounds has been recognised for the groundbreaking use of emerging technology to push the boundaries of digital sound and music. To realise this visionary concept, Coca-Cola captured its signature sounds using state-of-the-art binaural microphones. Leveraging this rich sound library and insights from neuroscience, an AI was meticulously trained to compose an array of delightful tunes.
