29 September 2020

Leader in IDC MarketScape for Customer Experience Improvement Services 2020

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The IDC Customer Experience report assesses capabilities and business strategies of 13 prominent Customer Experiences providers. It also includes references from existing clients alongside in-depth analysis of services provided.

AKQA clients share the following recognition:

The report also notes:

AKQA is pleased to provide a copy of the IDC Customer Experience report here.

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About the IDC MarketScape assessment

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name. “IDC MarketScape: Worldwide Customer Experience Improvement Services 2020 Vendor Assessment”, By: Douglas Hayward, September 2020, IDC # US45658220###


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