Nike Graffiti Stores wins two Gold Pencils at The One Show
Nike Graffiti Stores has received Gold Pencils for Innovation in both Out of Home and Stunts categories. A further Bronze Pencil was also awarded to the work in the Non-traditional and Guerrilla Marketing category.
The Air Max has always been a pivotal part of street culture. To launch the new models in Brazil, AKQA put them on the feet of those who represent the streets: the graffiti characters of São Paulo. The Air Max Graffiti Stores transformed city walls into Nike Stores.
Awarding the most groundbreaking work, The One Show celebrates ideas from across the world in the creative industry.