Rodney Greenfield joins the AKQA Australia leadership team as Executive Director of AI and Data

Previously serving as Technical Director, Rodney now expands his remit across AUNZ to help shape AKQA’s strategy and offering as AI becomes a defining force in marketing, customer experience, and business transformation.

With over 25 years of experience spanning design, software development and technology leadership, Rodney brings a wealth of expertise. His career began in graphic design before transitioning into commercial software development and then agency-side technology leadership, demonstrating his deep understanding of both creative and engineering disciplines.

Rodney said: “What I admire about AKQA is its ambition. We solve hard problems in beautiful ways, pushing the craft further. Many talk about innovation, but AKQA delivers it with a level of elegance, depth and precision that’s rare.”

Since joining AKQA six years ago, Rodney led the technology division during its work with Bunnings and has since spearheaded some of the region’s most innovative AI initiatives. These include generative AI-powered sales agents for Microsoft’s channel ecosystem, computer vision tools for the building industry, and AI-powered journey mapping and growth modelling for Japan Airlines. These projects demonstrate how AI can move beyond optimisation to enable intuition, orchestration, and intelligent experience design.

Managing Director AKQA Australia Justine Leong said: “At AKQA, our craft-oriented, human-centred ethos doesn’t change with AI; it pushes us to expand the creative horizon, fusing intelligence, design, and visual storytelling to deliver more resonant brand experiences. Efficiency should never come at the cost of humanity or craft. With Rodney, AKQA will be at the forefront of intelligent, adaptive, and human-led innovation.”

Pictured: Executive Experience Design Director David Clarke, Engineering Director Miriam Healy, Executive Director of AI and Data Rodney Greenfield, Chief Growth Officer Jeremy Smart, Managing Director Justine Leong, Chief Strategy Officer Iona Macgregor, Chief Creative Officer Tara McKenty.