Adobe

Turn vision into video

Unleashing creative potential.

A photo editing app interface shows a man doing a trick on a BMX bike. The app screen is superimposed above a city skyline with a pink and blue gradient sky in the background.

Insight

All stories deserve to be told.

Every person on Earth has a unique story only they can tell. But somewhere in-between the story and the telling, the intention can get lost.

Idea

Share your truth and the world will follow.

Adobe Premiere products are enablers; they provide tools to help content creators turn what is in their imaginations into a form for the rest of the world to love.

Vision to video celebrates what is possible with the right resources at your fingertips. It features a mix of established and up-and-coming influencers through the lens of their own content, adapted across film, social media and various touchpoints.

A man uses a laptop outdoors at dusk, illuminated by the screen’s light. Tall palm trees and a colorful sunset sky create a tropical, serene background.

Impact

Empower, edit and export.

Adobe saw download rates for both Premiere and Premiere Pro increase by 50%, with attribution directly tying back to the film and media targeting.

Related work

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The Great Untold

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Let’s Remake