Show me all Nike projects
Home
gore-tex-tested-16 9 jen top cover

The GORE-TEX brandTested for Life

Insight

Only by being tested to breaking point, can we truly learn to overcome.

When we least expect it, life has a habit of throwing us a curveball and testing us to our absolute limits. These moments truly define us and prove what we are really made of.

Idea

When life tests you to the limit, you need to know the jacket on your back, has your back.

Through a series of never-told-before stories, Gore follows a selection of influential athletes and ambassadors, being pushed to their limits.

These stories are matched with the relentless lab tests the GORE-TEX brand products face to create an ode to those who won’t give up and the technologies they rely on.

Impact

Gore is uplifted from being an unsung component in other products to center-stage.

Over 140 pieces of content spanning ten languages, across five continents simultaneously. Overcoming the odds, the GORE-TEX brand made it happen.

A bearded man in a red jacket and navy beanie stands outdoors in rainy, mountainous terrain, with a woman in a yellow jacket and striped hat behind him, both looking into the distance.
AKQA always challenges the status quo. On their side as well as on the client side. They create solutions with the aim to go the extra mile for a better outcome.
- Achim Ewers zum Rode, Global Brand Leader Fabrics Division, the GORE-TEX brand
A robotic device holds an inflated blue latex glove upright, with the glove resembling a hand, against a blue background. The setup is positioned on a round, reflective surface.
  • The DrumGore-Tex ‘Tested for Life’ fall campaign features real extreme athlete stories ↘
  • AdageGore-Tex takes a beating from extreme machines and athletes alike ↘

RelatedWork

The GORE-TEX brand

Going Further, Together

320A9306-noLogo

Oakley

One Love

Oakley One Love 01

Netflix

One Story Away

one story away-hero

Oakley

It’s OK

its-ok-oakley-image1

What’s yournext frontier?

Footer Fallback Image Gradient
Footer Fallback Image Gradient
  • Privacy Policy
  • Cookie Policy
  • Perspectives
  • AKQA Companies
  • Sustainability
  • News