Honey Pot
Periods Made Better
Redefining the menstrual narrative through empathy.
Insight
Period care reclaimed, redefined and rooted in truth.
For too long, menstruation has existed in extremes - silenced by shame or softened by sugarcoating. A reality erased. The Honey Pot Company sees it differently. With herbal-infused pads and plant-derived care, they’re rewriting the narrative. No filters. No euphemisms. Just solutions that honour every body, every cycle, exactly as they are.
Idea
Redefining the period experience. Honestly.
Periods Made Better™ is rooted in empathy, shifting the menstrual narrative from stigma to truth. Speaking directly to the lived experiences of humans with vaginas, it moves beyond outdated tropes to reflect what periods actually feel like - real, unfiltered and relatable. Online films break the fourth wall, with individuals dropping the script to share personal stories. A direct, conversational tone fosters connection and recognition.
Honey Pot’s Cooling and Calming Herbal Infusion Pads take centre stage - plant-derived, soothing and designed to support, not just protect. A tangible difference that redefines what better feels like. The work spans online video, digital out-of-home, social, and audio, unified by an honest voice and a clear mission: make period care more human.
At Honey Pot, we believe humans with vaginas deserve to live with confidence and are worthy of a wellness routine that nurtures body, mind, and spirit. We held this campaign to the same nurturing standard. Our humans deserve content that not only makes them feel truly seen in their authentic period experiences but also reminds them that our herbal pad products exist to make those experiences just a little bit better. It was refreshing to work with agency partners who share this sentiment. AKQA’s creative team and process exemplified what being a true partner means.
Impact
Leading with truth.
Periods Made Better™ positions The Honey Pot Company at the forefront of authentic personal care, deepening connection and defying convention.
By validating diverse period experiences and spotlighting its signature herbal-infused products, the brand reshapes relevance through honesty and empathy. It’s a movement committed to empowering individuals, building real community and setting a new standard for care that truly understands.
