iFIT x NordicTrack
Social that lifts heavy
Two fitness brands. Four social channels. One strategy.
Insight
Fitness isn’t a transaction, it’s a transformation.
The modern fitness journey is more than a workout; it’s a search for purpose and connection. For the global community using NordicTrack's smart equipment, powered by the immersive content of iFIT, this means building a culture, not just a content library. Confidence comes from consistency, and connection is the fuel.
Idea
To resonate, you must move people.
In a world of infinite scroll, attention is earned. A unified social strategy treats every post as a performance: entertaining, informative and emotionally charged. Whether it’s a burst of motivation, a moment of levity or a spark of insight, each piece is crafted to echo the distinct personalities of iFIT and NordicTrack, adapting seamlessly to the rhythm of each social platform.
The human connection
iFIT trainers shine in original, platform-native social content, with their dynamic characters and relentless energy. These beloved experts foster community, spark engagement, and embody the brand through a genuinely human perspective.
A social remix
Striking footage from the successful NordicTrack brand campaign finds new life on social. More than reposting; it’s a reimagining of the story for each platform. Behind-the-scenes moments become playful backstage glimpses, while vertical edits lean into trends, transforming assets into engaging, platform-native storytelling.
The speed of culture
Near-real-time social coverage captures iFIT trainer Ashley Paulson’s epic journey in the Great World Race, a brutal challenge spanning seven marathons on seven continents in just seven days. As footage rolls in, TikToks, Reels, and Stories are quickly produced and published, positioning iFIT as the go-to source for dynamic, unfolding event content.
The campaign strikes a chord, generating a viral TikTok moment with over 343,000 views on the original post and sparking engagement from top creators, including one reaction video that receives over 10.5 million views.
An epic escape
With workouts filmed in breathtaking locations and led by dynamic trainers, iFIT offers some of the most distinctive streaming fitness content in the world. To elevate its social presence, a social-first approach translates this epic scale into fast-paced edits, curated music, and a grounded, relatable tone. Channel-specific content brings new workout series to life, while partnerships with influencers and support for product launches, like iFIT Races and AI Coach, keep the community engaged. This deepens iFIT’s connection to global events, including World Major Marathons in Boston, London, and Sydney, placing the brand at the heart of the cultural conversation.
Launch energy
New NordicTrack machines like the Ultra 1 Treadmill, X24 Series, and Tour de France Indoor Bike are built to excite, and the social content promoting them delivers that same energy. Existing assets are transformed into high-performing posts by tapping into trending audio, relatable humour, and bold, animated catalogue content designed to stop the scroll.
Impact
A fresh approach with lasting results.
In just under a year, metrics improved across platforms, increasing cumulative engagements by 20.4%, post link clicks by 56.4%, and engagement rate by 18.9%. Most notably, the TikTok audience grew by 246% and the Instagram engagement rate increased by 191.4%.
From day one, the team jumped in with energy, creativity and a sharp eye for elevating our content and the results speak for themselves. AKQA’s work has helped reshape how we connect with our community.
