Rolls-Royce Motor Cars

Pebble Beach Pastel Collection

Colour without compromise.

RR 0005 Dawn Overhead-Open

Insight

At Rolls-Royce Motor Cars, if you can imagine it, it’s yours.

Customisation is key to Rolls-Royce’s unrivalled accomplishment. With a renewed spirit of creativity, the fearless Black Badge incarnations offer unlimited colour configurations.

Idea

Unleash the potential of colour.

Rolls-Royce unveils a collection of bespoke Black Badge models in a pastel palette, with the Ghost in Cool Mint, Wraith in Semaphore Yellow, and Dawn in Coral together inspiring patrons to explore any colour imaginable. Accompanying monochromatic imagery departs from traditional automotive motifs, offering unfamiliar perspectives that elevate colour itself.

RR 0004 Dawn Wake Line Final

Impact

The Black Badge essence is captured in its power and possibility, as the new hues debut at the Pebble Beach Concours D'Elegance.

Seven million people see the new shades online. Perceptions shift, and Black Badge becomes an agent for colour and creativity alike, as the driving experience that ventures beyond this world.