Show me all Nike projects
Home

ShyppleTogether we trade

Insight

Shypple is a digital freight-forwarding and logistics scale-up, in a category of outdated legacy resource management systems and undifferentiated digital disruptors.

Its start-up mindset and aspiration to become a powerful platform for global trade marks an opportunity to help businesses thrive, while improving transparency and delivering reliable shipping for everyone.

A dark background with colorful, glowing circles clustered at the bottom right and the words Together we trade in bold white text at the center.
The word shypple is displayed in bold, lowercase white letters on a dark blue background.
Three construction workers in safety vests and helmets stand on a large concrete surface, casting long shadows, with a dark asphalt area visible to the right.

Idea

Principles felt throughout the identity show Shypple’s commitment to partnerships, the empathy it has for all parties involved as well as the connectedness its service brings and how it is stronger together.

Shypple’s identity simplicity allows for scalability across products. The sophisticated motion design and vibrant illustration add a dynamic richness, while approachability is felt in the heart of the details.

Five mobile app screens display a supply chain management interface, featuring options for importers and exporters, trading support information, shipment details, and purple-themed graphics and buttons.

The simplicity of the new logo wordmark instils the feeling of quality and trust and the illustration tells the story of the potential power when multiple parties come together. Tone of voice and photography show that Shypple is an empathetic and imaginative team-player, bringing people together for everyone’s mutual benefit.

Impact

The bespoke design system, brand book and website all embody Shypple’s empathetic, customer relationship approach and celebrate its new expression, Together We Trade.

Launching at a start-up friendly pace, the innovative branding allows Shypple to grow and deliver on its mission to improve the way the world trades.

Several construction workers in blue uniforms and yellow helmets climb a yellow metal structure under a clear blue sky, with two diagonal white lines crossing the image.
Three colorful spheres—blue, purple, and orange—sit side by side on a dark blue background, with a faint shadowy sphere to the left. The scene has a smooth, abstract, and gradient style.
Two large, smooth spheres overlap on a dark background; one sphere glows turquoise and the other glows purple, creating a vibrant, abstract composition.
Five posters with the Shypple logo are displayed on a building, featuring colorful abstract designs, text about ambition and success, and one with construction workers and another with an airplane wing over water.
It was a pleasure working with like-minded professionals that care about getting the details right, but more importantly, about the people that trade with us.
- Dian Wessels, UX Lead at Shypple

RelatedWork

Samsung

Inside the new Galaxy Watch 4

Spark

Connecting New Zealand

Spark Img 2

Siemens

Smart Spaces

Siemens-header

Levi’s

Buy Better. Wear Longer.

Levi's Sustainability Hero Image

What’s yournext frontier?

Footer Fallback Image Gradient
Footer Fallback Image Gradient
  • Privacy Policy
  • Cookie Policy
  • Perspectives
  • AKQA Companies
  • Sustainability
  • News