Nike

Korobka Rebels

A white fist with bold black outlines is shown against a red background. The knuckles spell “NIKE,” and a ring with a red star is on the middle finger.

The International language of football made visual.

On Nike Football, as we were approaching a World Cup year, we found that the Football obsessed teen speaks visually.

Speaking visually meant less cultural and language barriers. Enabling a new identity for the Korobka players to let the world see the true face of real Russian football.

Large illuminated sign on a building features a red star with wings, Russian text, and two lion heads. The evening sky and city streetlights are visible in the background.
A mural features five serious-faced men in grayscale with red highlights, a red star with wings, and Russian text on a city wall, with apartment buildings visible in the background.
A collage of vibrant images featuring a youth soccer game on an outdoor city field, banners and team logos with red, black, and white designs, and tall apartment buildings surrounding the sports area.
A collage of photos showing kids playing soccer on a colorful outdoor court decorated with banners, graffiti, and flags featuring bold red, black, and white graphics and Russian text.
Two young men compete for the soccer ball on a small outdoor court, with one player in black stumbling as the other in white controls the ball. Spectators watch behind a fence and red and white banners.
An outdoor basketball court hosts a game as spectators watch from bleachers and sidelines; the scene is lively, with banners, bright lights, and a partially cloudy sky above.
Aerial view of an outdoor urban soccer field surrounded by buildings and murals. Players are on the field, and people are gathered along the fence. Large graffiti on the wall reads “Бунтари коробок.”.
A crowd of people stands in a colorful, graffiti-covered room with large images and Russian text on the walls; a projected face with intense eyes is displayed above them, creating a vibrant and energetic atmosphere.
Two glowing dots move along intersecting blue and purple gradient circular paths on a black background, creating a minimalistic, abstract design resembling an eye or orbital motion.
IBM Watson

Brand identity evolution

Brand identity evolution
A flat lay of BAFTA-themed merchandise, including illustrated programs, notebooks, envelopes, smartphones, cards, and scattered popcorn, all featuring the iconic BAFTA mask design on a dark surface.
BAFTA

Be part of the Story

Be part of the Story
Neon sign of two eagle heads with yellow crowns and banners reading ICE above and KINGS below, with a yellow Nike swoosh at the bottom, glowing on a dark wall.
Nike

Ice Kings

Ice Kings
A collage featuring black, red, and gold football-themed graphics, Cyrillic text, Nike logos, and photos of young men playing football in an urban outdoor setting, with bold eagle and club crest designs throughout.
Nike

Nike K11

Nike K11