Sir Richard Branson
Don’t Look Down exclusive screening
![Sir-Richard-Branson-image](https://images.ctfassets.net/feazk3r7m969/27YKq2Rh4Hw98UKdXMWIFy/66b712197c4a3825997ac96095481e0c/main-large.jpg?w=1920&q=70&fl=progressive)
This latest AKQA Insight session, held at BAFTA 195 Piccadilly, was introduced by Sundog Pictures Founder and Chairman Sam Branson and CEO Johnny Webb.
Directed by award-winning documentary maker Daniel Gordon, Don’t Look Down is the untold story of Sir Richard Branson’s epic adventures across the Atlantic and Pacific ocean in the mid-80s and early 90s in the world’s largest hot air balloon.
Sir Richard provides first-hand accounts of the ambitious project, including the instant the balloon began rising dangerously close to 40,000 feet: “A moment ago, life felt fantastic, and now it looked like it was potentially coming to an end.”