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Shu Hung named as Adweek Creative 100

Adweek has named AKQA Global Chief Creative Officer Shu Hung as one of their Creative 100 winners for 2025.

This prestigious annual list recognises the most exciting creative talent in the world. It identifies leading and emerging voices who have broken ground over the past year in their industries, including advertising, brand marketing, social media, TV and streaming, filmmaking, visual art, and more.

With a career devoted to helping global brands craft experiences that bridge business and culture, she brings a visionary approach that is redefining the creative industry. Blending bold creativity with deep cultural insight, Shu has been a driving force behind some of AKQA’s most groundbreaking work since joining as Executive Creative Director.

Shu has made a significant impact for AKQA, leading the winning pitch as the lead creative agency position for UGG and creating three iconic campaigns. Beyond AKQA, she is the founder of Table of Contents, a platform curating unique global design objects, reflecting her passion for elevating diverse voices in design.

Upon being recognised on Adweek’s Creative 100, she said “I’m honoured to be included in Adweek’s Creative 100 alongside such an inspiring group of leaders. Throughout my career, I’ve been fortunate to collaborate with brilliant minds who challenge convention and elevate creativity, and I’m grateful to be part of a community that continues to shape the future of our industry.”