The European Broadcasting Union and AKQA partner to reimagine the Eurovision Song Contest fan experience

AKQA has been appointed as the Eurovision Song Contest’s digital agency, leading the innovation and modernisation of the digital ecosystem as the iconic competition celebrates 70 years.

The European Broadcasting Union (EBU) has appointed AKQA as its digital agency for the Eurovision Song Contest, the world’s largest live music event, marking the beginning of a new digital era for the global competition.

With an audience of over 170 million each year, the Eurovision Song Contest is refreshing its offer to enhance its 365-day digital experience that unites fans and unlocks new avenues for growth and creativity.

At the heart of this evolution is a drive to reimagine and modernise the Eurovision Song Contest’s digital ecosystem, creating more connected and immersive experiences for fans worldwide. The new platform will power real-time personalisation and predictive insights. From tailored fan recommendations and interactive storytelling to collaborations. This future-ready framework will enable the contest to continuously innovate, expanding how audiences connect with music, artists, and each other year-round.

Through this long-term partnership, AKQA Leap will lead the design and development of the Eurovision Song Contest’s new technology ecosystem, including an overhauled website network, mobile app, e-commerce integration and AI-enabled tools. Together, these innovations will enable personalised content, deeper fan engagement, and new revenue streams, ensuring the Contest continues to thrive as a vibrant cultural institution for decades to come.

Managing Director Phil Wright AKQA Leap said: “The Eurovision Song Contest is one of the world’s most iconic cultural platforms. Being involved in such a pivotal and substantial way, building the ecosystem that takes the contest to a 365 day experience, is a tremendous honour. We’re thrilled to help shape the next chapter of this global celebration of creativity and connection.”

On the partnership Director Martin Green Eurovision Song Contest adds: “From the moment we met the AKQA team, it was clear they were the passionate, knowledgeable, and highly skilled partners ready to help us take the Eurovision Song Contest into an exciting new era. On behalf of the EBU, I am delighted to confirm this appointment and look forward to working closely with AKQA Leap.”

Drawing on its network of studios across EMEA, including teams in London, Paris, Copenhagen and Amsterdam, AKQA’s collaboration with the Eurovision Song Contest demonstrates the strength of a united creative and technical approach, combining visionary design with innovation to enhance both the fan experience and commercial growth.

This partnership represents more than a digital transformation but a foundation of a new way for millions to experience the Eurovision Song Contest every day, powered by technology, creativity, and connection.