The imaginative application of artificial intelligence.

Harnessing AI’s capabilities and power to create ground-breaking ideas, design remarkable services, and pioneering solutions.

Google

Bringing emotion and intuition back to online shopping

A collage of smartphone screens displaying a minimalist online store for women’s fashion and accessories, featuring handbags, shoes, jewelry, gift suggestions, and product descriptions on a clean, modern interface.
Bringing emotion and intuition back to online shopping
Nestlé

Nestlé Goodnes

A woman in a red shirt smiles at her phone in a kitchen. Digital icons for recipes, planning, rewards, and deals appear above her phone, suggesting she is using an app for cooking and meal management.
Nestlé Goodnes
Nike x Kylian Mbappé

The Room

A person stands in a futuristic, white room with glowing floor lines, a bed, two dressers, and large wall screens displaying black-and-white images and text that reads THE DREAM IS REAL.
The Room
NotCo

Natural life expectancy

A large billboard on a city building shows close-up images of a cow, a sheep, and a pig, alongside a message promoting animal rights by Nonhuman Rights Project. Skyscrapers and other city buildings are visible in the background.
Natural life expectancy
Netflix

It’s What’s Inside - The Game

A group of eight friends look straight ahead with various shocked expressions. A glowing It's What’s Inside (The Game) logo sits centrally with a smaller Netflix logo below.
It’s What’s Inside - The Game
Uber

Watch it to Ride

A hand holding a phone, texting Uber and watching Netflix, showing the initiative in action.
Watch it to Ride
CoreWeave

Unlocking AI’s full potential

A young man with dark hair and a beard stares intently at a laptop screen, resting his chin on his hand while wearing a blue and white striped shirt. The mood appears focused and contemplative.
Unlocking AI’s full potential
AKQA

A Journey to the Unknown

A vibrant, rocky island rises from calm blue waters, lush with green trees and vegetation. Dramatic clouds fill the sky, and distant mountains loom in the background. Birds fly over the serene, sunlit landscape.
A Journey to the Unknown
Nike 50th Anniversary

Never Done Evolving

Two dynamic, distorted images of Serena Williams playing tennis facing each other, with the words “GAME SET SERENA” in white text on a black background between them.
Never Done Evolving
IBM Hybrid Cloud

The future, fully optimised

A digital abstract interface with circular dials, sliders, and blue and purple geometric shapes arranged on a white background, evoking a futuristic control panel design.
The future, fully optimised
ai.io

Talent, meet opportunity

A male athlete in tight sportswear, marked with ai.io, is posed in a dramatic runner’s starting position, lit with strong contrast against a black background.
Talent, meet opportunity
mParticle

The joy of being known

A laptop displaying futuristic data dashboards overlays the profile of a persons face on the screen, all set against a dark, minimalist background.
The joy of being known
Coca-Cola

Coke SoundZ

A sleek, black Coke bottle-shaped device labeled “Coke SOUNDZ” with control buttons is shown against a dark background. Text reads: “An AI-powered instrument that plays cutting sounds.”.
Coke SoundZ
General Motors

Hello Billy

A glowing blue wave with scattered blue particles appears on a black background, forming a symmetrical, abstract digital pattern with curving lines and dots.
Hello Billy
Inflection AI

Hey Pi

Text in dark green says “Hey, I’m Pi” centered on a light background with green rays radiating from the corners.
Hey Pi
IBM

Breaking open the black box

A hand adjusts translucent cube-shaped controls on a sleek, modern control panel with sliders, buttons, and blue accent lighting.
Breaking open the black box
AKQA

Fixmas

A mounted fish on a wooden shelf against a brown wall. To the right, bold orange text reads FIXMAS with smaller white text below: Give the gift of repair.
Fixmas
Coke Zero

Sans Sugar

A graphic of the words sans sugar made from bubbles on a red background.
Sans Sugar
Lundbeck

MindArt

A blue, wireframe digital illustration of a human brain is shown floating above a blurred shadow on a dark blue gradient background.
MindArt
Infosys

Champions Evolve

A large digital billboard in a city displays a tennis player in action with a racket and a giant tennis ball, surrounded by dynamic splashes and lights, promoting the brand “Infosys.”.
Champions Evolve
GoFundMe

Help Changes Everything

A vibrant mural depicts scenes of community life, including a hospital room, classroom, busy street, people gardening, and a food truck. Several people walk by on the sidewalk in front of the mural and garden beds.
Help Changes Everything
Tennis Australia

Action Audio

A minimalist illustration of a blue tennis court with white lines and a yellow-green tennis ball near the baseline, casting a small shadow.
Action Audio
Science Gallery Melbourne

FIELDS

Two people sit on a bench in a dimly lit exhibition space, watching a large screen displaying a close-up of a spinning metallic object, with a spacecraft model visible in the background.
FIELDS
L’Oréal Paris

The perfect match

A woman with smooth skin and glossy pink lips looks at the camera against a pink background; the image is split down the center, showing different makeup looks on each half of her face.
The perfect match
Vivaldi

The [uncertain] Four Seasons

A landscape blanketed in dense orange smoke from a wildfire, with trees, fields, and power lines barely visible through the haze.
The [uncertain] Four Seasons
Paul Smith

Business growth modeling

A person stands on dry ground pulling on a rope attached to a large, colorful hot air balloon lying deflated on the ground, with stripes in orange, yellow, red, blue, and white. The scene is set outdoors in daylight.
Business growth modeling
Neuromuscle

Human and Machine

A person in a striped shirt faces an arcade machine, holding their hands above colorful buttons with wires attached to them, as if interacting with the game in an unusual way.
Human and Machine
AKQA

Reframing the Greatness of Black

A group of twenty people pose together indoors in front of a brown curtain, dressed in various shades of brown and beige clothing, creating a cohesive and stylish look.
Reframing the Greatness of Black
AKQA

Speedgate

A cartoon robot wearing an orange vest runs while carrying a flag labeled SPEED GATE on a bright yellow background.
Speedgate
Coca-Cola x Rosalía

Taste the Transformation

A person wearing a black helmet looks intently to the side, their face partially visible through the visor. The background is a solid, vibrant red.
Taste the Transformation
Mayo Clinic

The future of medicine

Three smartphone screens display a medical questionnaire app with minimalist blue, white, and black backgrounds, asking users about their primary concern and if they are the patient, and thanking them for completing information.
The future of medicine
IBM

Museum of the Unseen

A tall, modern, rectangular server or electronic device stands on a glowing floor with purple and blue lights, in front of large windows with horizontal blinds in a sleek, futuristic room.
Museum of the Unseen
Levi’s x Jacquard by Google

Hall of Distractions

A person inserts a small device labeled Jacquard into the cuff of a blue denim jacket.
Hall of Distractions
IBM Watson

Brand identity evolution

Two glowing dots move along intersecting blue and purple gradient circular paths on a black background, creating a minimalistic, abstract design resembling an eye or orbital motion.
Brand identity evolution
Coastguard New Zealand

Search & Rescue Forecast

Two red and white Coastguard boats with crew in life jackets speed across choppy water, creating waves, with green hills and a cloudy sky in the background.
Search & Rescue Forecast
IBM

Watson Health Payer

A digital illustration features translucent squares and circles with icons like a pie chart, lines of text, and a branching diagram, connected by glowing lines on a light grid background.
Watson Health Payer
Climate Council

Chatbot

Climate Council hero image
Chatbot
Planetary Guardians

Living visual identity

A sphere made up of countless small blue dots is centered on a black background, creating a glowing, particle-like effect.
Living visual identity
IBM Cloud

Endless transformation

A woman with long dark hair looks up thoughtfully at night, illuminated by soft city lights and bokeh effects in the blurred background.
Endless transformation
SentinelOne

Evolving cybersecurity

SentinelOne logo with purple geometric design elements on a light purple background. The logo features a hexagonal icon and the name SentinelOne in bold black text.
Evolving cybersecurity
IBM Research

Project Photoresist

A circular data visualization with radiating colored lines and bars in blue and purple on a black background, forming concentric rings and segments around a central hub.
Project Photoresist
MCEC

Home of the unconventional

People sit and stand in a large, dark room with curved walls covered in vivid, abstract orange, red, and white digital projections, creating an immersive art experience. The floor is softly lit, evoking the look of sand.
Home of the unconventional
Eco Outdoor

Crafted with wonder

A poster leaning against a white wall with the text Crafted With Wonder. The poster shows green plants and a walkway, and soft shadows fall across the scene.
Crafted with wonder

Read

Abstract image featuring colorful triangular segments radiating from a central point. The segments are in shades of blue, green, yellow, orange, and red, creating a vibrant, starburst pattern.
Ben Royce

The Future of Discovery

Platforms like ChatGPT and Gemini aren’t just tools—they signal a seismic shift in user behaviour, challenging search, content, and brand norms. Success now depends on grasping AI optimisation (AIO) and adapting fast to stay ahead.

The Future of Discovery
Humane pin 2
Romain Lartigue, Ed Davis, Ron Peterson, Miriam Plon Sauer, Emma Riley, Roman Ptakowski

Forward Thinking

Technology empowers designers, makers, and artists to create better user experiences, reach new audiences, and strengthen brand connections. Across industries, emerging tools are reshaping sectors and accelerating how we design the future.

Forward Thinking
A person wearing glasses walks in a city street, interacting with floating augmented reality icons showing directions, reminders, and events. Colorful buildings and digital notifications surround them in a futuristic urban setting.
Paul Ostryzniuk

The Great Overlap

The metaverse provides a new landscape of undiscovered rewards and risks. By recognising and anticipating shifts in behaviours, the more open-minded will likely find greater success than those who remain steadfast to old wisdom in a new world.

The Great Overlap
People walk along a rain-soaked, damaged road with a large section washed away by flooding; some carry belongings, and the sky is overcast, with more people in the distance.
Financial Times

AI and big data streamline the art of charitable giving

Donors’ funds can be used more efficiently and their impact measured when philanthropic bodies adopt new technology.

AI and big data streamline the art of charitable giving
Two robotic hands delicately hold a pink origami crane between their fingers, set against a pale pink background.
Campaign

An automation-first mindset

CEO and Founder AKQA Ajaz Ahmed said: “Augmentation has emerged as an exciting new terrain. By working alongside creators as a co-pilot or a digital companion, new AI tools and platforms are powering impressive productivity and taking work to the next level.”

An automation-first mindset
Text graphic with two sections. Top section reads Artificial Intelligence. Authentic Character. Bottom section reads From Siri to C-3PO, I, Robot and You. Background is split purple and blue.
Ajaz Ahmed

Has AI lost the plot?

When it comes to the interplay between personality and AI, we are dealing with a creature, not a bug. Or, as poet Samuel Taylor Coleridge observed two centuries ago, fables demand a “human interest” that lets us willingly suspend disbelief and immerse ourselves in the tale.

Has AI lost the plot?
A collage of close-up portraits shows the faces of diverse women of different ages, skin tones, and facial features, each photographed from just off-center, highlighting individuality and diversity.
The Drum

The race to launch AI creative services

In the nascent AI and machine learning services market, digital agencies are pursuing divergent paths on what to offer and how to build it. AKQA is initially focusing on marrying its customer experience applications with data and modelling users, in line with broader trends in marketing investment.

The race to launch AI creative services