The imaginative application of artificial intelligence.

CEO and Founder AKQA Ajaz Ahmed said: “Augmentation has emerged as an exciting new terrain. By working alongside creators as a co-pilot or a digital companion, new AI tools and platforms are powering impressive productivity and taking work to the next level.”

When it comes to the interplay between personality and AI, we are dealing with a creature, not a bug. Or, as poet Samuel Taylor Coleridge observed two centuries ago, fables demand a “human interest” that lets us willingly suspend disbelief and immerse ourselves in the tale.

In the nascent AI and machine learning services market, digital agencies are pursuing divergent paths on what to offer and how to build it. AKQA is initially focusing on marrying its customer experience applications with data and modelling users, in line with broader trends in marketing investment.

Executive Creative Director Tim Devine and Dr Jaehyun Shin, a machine learning specialist at AKQA discuss Neuromuscle, an AI designed to control human hands.