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Science Gallery MelbourneFIELDS

Insight

“All in all, the creative act is not performed by the artist alone…” – Marcel Duchamp.

Science Gallery Melbourne caters to a curious-minded audience, a community that thrives on exploring the intersections of science and art. More than spectators, they value opportunities to be active participants in the creative experience, challenging norms and transforming each gallery visit into a collaborative journey of discovery and shared experience.

Idea

FIELDS is an experimental AI-facilitated platform developed to stimulate the curious minds of those who visit Science Gallery.

Leveraging Open AI’s GPT4, FIELDS transforms visitor responses to individual artworks into fresh questions and provocations for subsequent visitors to respond to. 

A woman with blonde hair wearing a black leather jacket stands indoors, looking at her smartphone and typing. She appears focused, with a crossbody bag and a neutral-colored top. A kiosk or stand is visible nearby.
A close-up of a digital screen displaying text and a QR code, with a section highlighted in black. The visible question reads, What is trying to get out? The image is slightly out of focus at the edges.
A four-panel diagram: top left shows a central node connected to outer nodes; top right shows a question-answer flow; bottom left displays a chatbot exchange about trusting robots; bottom right presents a hierarchical tree with three generations.

This unique system encourages an ongoing, dynamic dialogue between the visitor, the art, artist, curator and audience. It augments the visitor experience by extending their engagement with exhibits beyond the gallery space and promoting interaction with a temporary exhibition community.
Gradually, the conversation expands evolving along lines of enquiry to create rich layers of complexity and shared understanding.

Three people stand in front of a red background, all wearing black Science Gallery t-shirts. One person wears a face mask and a shawl, while the other two are smiling and casually dressed.
A person lies on a black bean bag in a dark room with hanging wires and light bulbs on the ceiling. The space appears modern and minimalistic, with large glass doors at the back and another large bean bag in the foreground.

Impact

FIELDS has transformed the Science Gallery Melbourne experience into an immersive conversational journey, deepening visitor engagement and fostering a community around the exhibits. 

Since its launch at the opening of Science Gallery Melbourne’s first permanent exhibition space, FIELDS has been a fundamental part of every exhibition. 

By making the exhibit experience more interactive and collaborative, it has increased visitor satisfaction and potentially repeat visits. It demonstrates a unique use of AI technology designed to enhance rather than replace existing pillars of the gallery experience.

melbourne.sciencegallery.com ↘
A modern brick building with a unique entrance where bricks are arranged in a pixelated, wave-like pattern. A black sign reads SCIENCE GALLERY. Several people walk on the sidewalk in front. Trees and a parking sign are nearby.
The value that FIELDS brings to the user experience is unlike anything across Melbourne’s cultural sector. People who create exhibitions are interested in what’s happening on the gallery floor, and this is that opportunity to track conversations that visitors are having, but also extend them and push that envelope and see what happens.
- Susie Anderson, Digital Experience Manager, Science Gallery Melbourne

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