Perspectives

It’s the thought that counts

The future of discovery
Redefining content strategies for LLM optimization

The Future of Discovery

The Future of Discovery
A stylized digital illustration of a classic MP3 player with a screen and circular control button, set against an abstract, colorful geometric background.
Design is a language

If everything is design, why not work as though Jony Ive is watching?

If everything is design, why not work as though Jony Ive is watching?
Humane pin 2
A new phase of creativity

Forward Thinking

Forward Thinking
Abstract illustration of a pink male and a blue female face in profile, filled with colorful shapes and cloud elements, facing each other against a light background with small black birds.
Pause, relax, reflect and act

Leading with emotional intelligence

Leading with emotional intelligence
A person walks through a city street filled with colorful buildings while wearing smart glasses that display augmented reality notifications, including music events, shopping alerts, and directions. Other pedestrians walk nearby.
A mindset to entering the Metaverse

The Great Overlap

The Great Overlap
A collage of diverse people—walking, talking, using a wheelchair, and walking dogs—surround a modern apartment building set among trees and city skyscrapers, with a plane flying overhead and a large hand beneath the scene.
Access all areas

Democracy by design

Democracy by design
A person wearing bright orange and gray athletic shoes is walking up concrete outdoor steps, shown from behind at leg level.
The evolution of going direct

A one to one world

A one to one world
Steep, green mountain peak with patches of snow under a cloudy sky, showcasing rugged slopes and dramatic natural scenery.
A digital revolution is dawning

Carbon neutral clouds

Carbon neutral clouds
A woman in a black dress sits on an orange bench in a modern, minimalist lobby with abstract art, plants, decorative objects, and a tiled floor. She appears to be talking on the phone.
Why workspaces still matter

Spaces that work

Spaces that work
Abstract illustration of colorful, arched windows with geometric shapes and patterns, including stripes, polka dots, and grids, in red, blue, black, pink, and green on a bright yellow background.
The health passport

Data for departures

Data for departures
A person stands on a scaffolding structure, shielding their eyes and looking into the distance. Birds fly in the sky, and the background is beige with a simple line-drawn style.
21 emerging trends

Reasons to ignore the status quo this year

Reasons to ignore the status quo this year
A person walking a dog crosses a busy street, looking at their phone. Surrounding them are buildings, cars, and illustrated hands holding phones with notifications, emojis, and message icons, symbolizing digital distraction.
Marketing effectiveness, not media efficiency

Whitespace for the bold

Whitespace for the bold
Headline
A key component of customer success

Happy employees make happy customers

Happy employees make happy customers
Brand love
How are loyalty strategies changing?

The best customer is the one you already know

The best customer is the one you already know
Thought: The Future of Retail: Lessons from China
Further along in development

Lessons from China

Lessons from China
A doctor, a robot, and a digital figure stand around a red medical cross-shaped maze, while a drone hovers above. The scene represents technology and healthcare collaboration.
Where radical reinvention is headed

The future of healthcare

The future of healthcare