The art of surprise

The LVMH hotel collection by Cheval Blanc presented an opportunity to extend its celebrated Art de Vivre, the art of living.

AKQA crafted an online journey through a new website that serves as a prelude to the destination itself, embodying the same refinement and wonder guests feel upon arrival to not only increase bookings, but elevate the value of every stay.

Insight

Every destination, a new discovery.

To honour Cheval Blanc’s signature art of hospitality, the brand needed to make its online world feel personal, sensorial and alive. A new digital experience was required to awaken the senses, reflect the soul of each Maison and inspire guests to begin their journey before booking.

Idea

Crafting a sensorial user journey.

Cheval Blanc’s enhanced website transforms booking into storytelling. With graceful transitions, flowing animations and curated imagery evoking the rhythm and beauty of each destination. Guests move intuitively through the Maisons’ architecture and are guided seamlessly toward their ideal stay.

Impact

An enduring invitation.

The website transforms a booking platform into a living reflection of Cheval Blanc’s L’Art de Recevoir, the art of entertaining. By combining rich narration with an optimised user experience, the platform encourages a deep exploration of the Maisons’ offers. This new user experience journey heightens desirability and encourages longer page engagement.