Coca-Cola
Treecording
Your voice turned into Real Magic.
Insight
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, and the beauty of sharing joyful moments with loved ones.
Having just launched the Real Magic platform, Coca-Cola wanted to create an immersive digital experience for people to live the magic of a special Christmas, bringing them closer together.
![Treecording - Image 2](https://images.ctfassets.net/feazk3r7m969/2imXLfEt5EHsOO9pDDaqa8/bd48fa1c7bbf0b91638a6b0b8fe7eb3e/Still_3.jpg?w=1920&q=70&fl=progressive)
Idea
Magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and sharable Christmas tree.
Using 3D design, augmented reality mapping and sound reactive programming The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.
![Treecording Logo](https://images.ctfassets.net/feazk3r7m969/2DyU0Lwa9G1bsuogstFIwD/612cdb377d59051c477d8d6b0f14a417/logo.jpg?w=1920&q=70&fl=progressive)
Impact
More than one million unique visits with a 143% share rate.
Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.
![Still 2](https://images.ctfassets.net/feazk3r7m969/6KQUzfZP06rHYReNsNNfiW/00e8d79e95790e26aec3c1cfb6e74e44/Still_2.jpg?w=1920&q=70&fl=progressive)