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Coca-Cola Treecording

Insight

Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values, and the beauty of sharing joyful moments with loved ones.

Having just launched the Real Magic platform, Coca-Cola wanted to create an immersive digital experience for people to live the magic of a special Christmas, bringing them closer together.

Fifteen smartphones display an augmented reality app showing a virtual green Christmas tree in various real-world indoor settings, with color selection and control buttons visible on each screen.

Idea

Magical festive greetings with a tool that turns the unique sound waves of voices into a virtual and sharable Christmas tree.

Using 3D design, augmented reality mapping and sound reactive programming The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it. When the tree is shared, recipients can let it grow and listen to the recording wherever they wish.

Impact

More than one million unique visits with a 143% share rate.

Launched across South America, The Treecording helped family and friends connect and share the magic of Christmas wherever they are, with personalised greetings.

A smartphone displays an augmented reality green Christmas tree in a room, with stylized green trees in the background and a red wave design at the bottom of the image.

  • Silver

    Creative Technology

  • Bronze

    Best Use of Sound

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