Idea
Designing a layered digital experience to create deeper connections.
To celebrate the 2021 collection, Molteni Group has launched White Noise, an arthouse short film directed by Beniamino Barrese and Mattia Colombo. Set in Venice – the birthplace of architect Carlo Scarpa – the movie pays homage to the city’s architectural history as well as one of its most distinctive elements: water. The first time Molteni Group has experimented with such a nuanced language form and the aim is to create a meaningful bond with the audience by walking an unprecedented path together.
The website, Within the Sound of Our Feelings, intercepts the viewers at different stages of the experience, inviting them to embrace feelings with the help of colours, sounds and recollections that trace back to the film’s introspective atmosphere. In this digital space, the white noise becomes more than a warm background – it’s an inner voice that never stops triggering new emotions.
The digital project creates a strong emotional connection with visitors, moving from the short film to a series of in-depth content on characters, feelings, environments, design choices and new products. Immersed in the magic of Venice, sound becomes a link between the thought-provoking story and Molteni & C | Dada’s most iconic pieces.
