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Nike Rise

Insight

China has an unrivalled passion for basketball. Nike set out to create opportunity and break down barriers to inspire the next wave of players to rise to new heights.

A group of six young basketball players in white uniforms stand alongside a tall man in a red shirt and shorts inside a dimly lit gym, all looking at the camera with confident expressions. Sports equipment and jerseys are visible in the background.
A group of young male basketball players in matching red uniforms walk together in a line under dramatic lighting, looking focused and serious.
A basketball court illuminated with vibrant purple lights, featuring a digital design on the floor. The stands are mostly empty, and large photos of players are displayed along the wall. The arena has a futuristic atmosphere.
A muscular man wearing a black sleeveless athletic shirt holds a basketball, preparing to shoot. He stands in a gym with blurred people in the background and looks focused on the hoop.
A basketball player in a red uniform stands confidently at center court under dramatic red lighting, with four teammates behind him. Portraits of other players are displayed on the wall in the background.

Idea

Inspire the next wave of basketball players to raise their game, by putting them through their paces at the Nike Rise House of Mamba, the world’s first interactive LED basketball court, spurred on by millions watching the Rise series.

Thirty players were drafted from a region-wide search to be coached by LeBron James and Kobe Bryant. Nike Rise House of Mamba challenged and trained the final team using motion-tracking drills and reactive visualisation to create a pinnacle experience, teach the fundamentals of basketball and push the boundaries of sports training.

Impact

An emotional finale saw three players chosen to represent China at the World Streetball Championships. Rise captured the imagination of a nation and beyond, inspiring kids across the world to play the game.

  • Gold

    Creative Technology

  • Gold

    Branded Live Experience

  • Gold

    Spatial Tech

  • B/RNike’s House of Mamba LED Basketball Court Helps You Train Like Kobe Bryant ↘
  • The Washington PostThe future of training ↘

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