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OakleySee It In Prizm

Insight

Professional athletes have long been familiar with Oakley’s trademark lens technology.

Prizm’s finely calibrated contrast and colour vibrancy serve up superior visual detail, in every environment. As these flagship sports lenses roll out across Oakley’s entire lifestyle range, how can we humanise Prizm, to share this enhanced vantage – once the preserve of only superstar athletes – with the rest of us?

A motocross rider wearing a white and neon yellow suit and helmet rides a dirt bike with the number 3, kicking up dirt in dramatic action on a racing track.
A person in a dark room with red lighting holds and examines a pair of tinted glasses, looking at them closely. Technical equipment and papers are visible in the background.
A woman wearing a blue plaid shirt, white sunglasses, and a white bandana leans on the gold handlebars of a bicycle. She has long dark hair, red lipstick, and a tattoo on her right forearm.

Idea

Prizm by the people. What do you see?

Recreational passionate players team with the professionals, spurned by this single question to capture Prizm’s universal, game-changing impact. Catching 22 sports across six global settings, the blockbuster footage courses with action and adrenaline to frame how this varied squad see their worlds enhanced through Prizm’s full-spectrum functionality.

Impact

Prizm transcends technology, as an emblem for passion and ambition.

Over 180 star athletes enter the ring, and #OneObsession becomes an arena for 28 million people of all levels to engage with Oakley and Team Oakley icons. See It In Prizm inspires all of us to relentlessly pursue our own obsessions, as we answer this visionary question ourselves.

  • AdweekAKQA Paris creates an adrenaline-fueled anthem for the brand ↘
  • Abs MagazineOakley launches See It In Prizm campaign ↘

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