Insight
The new Levi’s store on Times Square is the largest in the world, and its launch needed to connect with the square’s 50 million annual visitors as well as with the local New York people.
The 16,900-square-foot flagship store uniquely offers unprecedented personalisation using the work of local New York artists, plus the world’s largest Levi’s Tailor Shop. The launch required custom, accessible and inclusive content that would appeal to all global audiences, while staying rooted in New York culture.
