Nike+
Trial Zone
The most digitally advanced, true-to-sport product trialling experience ever created.
![Nike+ Trial Zone main image](https://images.ctfassets.net/feazk3r7m969/2P6EoXouWYGaowfmjPqp3V/b4aa0675b0f40f7b74167a95682655d3/article-01-a-large.jpg?w=1920&q=70&fl=progressive)
Insight
Professional athletes have access to unparalleled training, performance assessment and product innovation.
People trying on shoes are limited to a few feet to jump in, instead of in their sport environments.
Nike wanted to solve that pain point for consumers – and created the store of the future in the process.
![Nike+ Trial Zone image 1](https://images.ctfassets.net/feazk3r7m969/4tZUtW4U188BylXsITQGvX/7cdf164e3195d276a94054a211e1c343/article-02-b-large.jpg?w=1920&q=70&fl=progressive)
![Nike+ Trial Zone image 2](https://images.ctfassets.net/feazk3r7m969/2Vl7aueV7AXxLPnAjaKbxI/b6b9b9b1a21938eb7dbe679db151022c/article-02-a-large.jpg?w=1920&q=70&fl=progressive)
Idea
Treat every athlete like a pro athlete.
Design a premium and personalised service comprised of digitally advanced sport environments – analysing consumer performance from every angle to ensure 100% confidence in the perfect footwear.
In short, making sure they’re in the right shoe before purchase.
![Nike+ Trial Zone image 3](https://images.ctfassets.net/feazk3r7m969/7bCUWAS96jrLUjt1XGdMqE/ade60e7c9268148c4e18d6d1b026ca5a/article-03-a-large.jpg?w=1920&q=70&fl=progressive)
Impact
In a world where more and more consumers are buying online, Nike has provided a service that can only be found at retail.
A scalable platform that brings Trial Zone to stores around the globe: New York, Miami, Paris, Beijing – with more stores to come.
Consumers can now trial shoes in a way they’ve never done before. And make a purchase with the touch of a button, through their Nike+ app.