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RobinhoodRun your money

Insight

No one runs your money like you.

After a marketing hiatus, it became time for Robinhood to reintroduce itself to the world and reclaim its voice. A celebration was needed to honour a base of more experienced investors and the atypical people who run their money as only they can.

A man in a green shirt plays mini-golf in the middle of an office with desks, computers, and charts on the walls. The office has wood paneling and bright ceiling lights.

Idea

An investment firm of one.

With Robinhood, you don’t need an investment firm; you are the investment firm.

AKQA and Robinhood partnered with director Ian Schwartz to bring this concept to life with content spanning social, online and TV, focusing on the national NBA broadcast. By showing up where everyday investors are spending their time, the series celebrates individuality and expertise as they do the work it takes to run their money on their terms.

A wall display of framed Employee of the Month portraits shows a black and white cat for September, and the same smiling woman for October and November. The plaques are mounted on a wooden wall.
A person in a red shirt and yellow slippers relaxes with feet on a desk in an office labeled Chief Financial Officer, looking at a phone. Behind them are art, books, and finance charts on a monitor.
A ton of excitement and positivity. Thank you for your continued partnership. We couldn’t have done it without you.
- Carley Olivas, Director of Integrated Marketing, Robinhood
A large orange cat lies on a wooden conference table next to a speakerphone, looking ahead. The setting is an office or meeting room with chairs and a blurred background.

Impact

A celebration of retail investors.

Across various platforms, active investors are placed in the spotlight, showing their diligence towards making the right decisions and doing it all like only they can.

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