Rolls-Royce Motor Cars
Wraith Kryptos
Crack the code.
![RR-code](https://images.ctfassets.net/feazk3r7m969/3AxaSkpn3OUjCeFQPb1mie/73787fc0b7ba6bd39294dc973e2ad3ca/RR-code.jpg?w=1920&q=70&fl=progressive)
Insight
Folded into the design of Wraith Kryptos is a cryptographic puzzle marked by coded ciphers that patrons must solve.
Taking Rolls-Royce’s promise of Inspiring Greatness from a passive experience to an immersive one, audiences are invited to explore a challenge that’s built, sewn, and painted onto each car. Rolls-Royce Bespoke designer Katrin Lehmann commented: “As a designer, I’ve always been fascinated by the notion of communicating messages only understood by an elite few. Throughout millennia, ciphers have captured the imagination of the world’s most brilliant minds.”
![Wraith Kryptos-thumb](https://images.ctfassets.net/feazk3r7m969/6uleynokewIRO7hs0SgKDP/cf23776ee93ae7e05713f4f287172ba2/Rolls-Release.jpg?w=1920&q=70&fl=progressive)
Idea
Develop a cryptographic experience inspired by the ciphers hidden within Wraith Kryptos and invite the audience to solve its mystery.
In honour of the car’s Delphic origins, a cerebral experience was written, designed and developed in full.
Photography for the exclusive model reflects the hand-crafted legacy of both car and code, produced by blending real-world practical effects with computer-generated imagery.
![wraith-kryptos-bts](https://images.ctfassets.net/feazk3r7m969/5SI17aWLxBq4AzoEBF2oSx/f092d75ea4023d0901515117e4133d66/wraith-kryptos-bts.jpg?w=1920&q=70&fl=progressive)
![wraith-kryptos2](https://images.ctfassets.net/feazk3r7m969/2WAfPvZILJyrnvqMYI98YF/e481ce8845b7f73dace378818f37f09c/wraith-kryptos-bts2.jpg?w=1920&q=70&fl=progressive)
The global online reveal concealed interactive elements within its design and was accompanied by a bespoke challenge promoted across Rolls-Royce’s social channels.
The challenge incorporated cryptographic obstacles — from Caesar ciphers to Morse Code — that increased in difficulty as players advanced through the experience. Winners were presented with a personalised Rolls-Royce gift, yet the secrets of Wraith Kryptos remain under lock and key for future owners to decipher.
![Wheel Detail](https://images.ctfassets.net/feazk3r7m969/1fGuL4FPQfEdJjtIMf5QgH/132eaf7ba88fbc3cdca076415fa29b2f/Wheel_Detail_.jpg?w=1920&q=70&fl=progressive)
![Kryptos Interior](https://images.ctfassets.net/feazk3r7m969/6hYo48wPELdymqMybKrHe9/2ac54a830010a8c53ab270d8711e96a3/Kryptos_Interior_.jpg?w=1920&q=70&fl=progressive)
Impact
Wraith Kryptos sells out before reaching the public market, as lead generation increases by 900%.
The first two weeks saw engagement rise by 314% on Instagram and 50% on Facebook in comparison to the previous period. As a result, Wraith Kryptos is one of the fastest-selling Collection Cars in Rolls-Royce’s history, with the limited run of 50 selling out before becoming available to the public.
![RR-Wraith-hood](https://images.ctfassets.net/feazk3r7m969/25j9VvUf4OBDGtdDn5mMOy/d1950650a74caef454592645ccce9446/RR-Wraith-hood.jpg?w=1920&q=70&fl=progressive)
Wraith Kryptos is undoubtedly one of the most innovative and future-pushing at Rolls-Royce Motor Cars. The execution delivered a fresh, bold look for Wraith, whilst capturing the story of cryptography and engaging both prospects and fans of the marque.
![Kryptos overhead 1a V6 CODE](https://images.ctfassets.net/feazk3r7m969/7exgqOQXlB7k03dn7wjjRC/fa7fb1364bc1fc715738e4e939439391/Kryptos_overhead_1a_V6_CODE.jpg?w=1920&q=70&fl=progressive)
![Wraith Kryptos](https://images.ctfassets.net/feazk3r7m969/2qe3lchO7YiOZlbvJTDkw3/123779f220b481781bc2bac7dd92f419/Wraith_Kryptos_.jpg?w=1920&q=70&fl=progressive)
Attempt the challenge for yourself.