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Sorare Build Your Legacy

Insight

For the love of the game.

Nothing beats the bond that football provides. Inspired by the unique communities, subcultures and friendships that make the game so special, AKQA crafted a film to announce Sorare’s partnership with one of the world’s biggest and most exciting competitions: The Premier League.

Idea

Welcome to the House of Sorare.

Taking place in a sports bar like no other, the House of Sorare, the film follows the story of Alex and his journey to the top of the Sorare fantasy league leaderboard and celebrates the joy, dedication and spirit that unites football fans the world over.

A black and white photo showing a man in a hoodie standing under dramatic lighting, surrounded by film equipment and crew, with a camera in the foreground and another person in a cap nearby.

Drawing on game-day drama.

As the film unfolds, characters – and by extension, their Sorare teams – react to the excitement and drama that makes the Premier League so popular. Players are able to debate and develop their teams with fellow fans, offering a very real sense of community and ownership for each Sorare manager.

A young woman with curly hair holds a phone and looks up thoughtfully in a dimly lit room, with other people blurred in the background.
A man wearing a red beanie, a chain necklace, and a colorful Crystal Palace football jersey stands indoors under modern pendant lights, looking down with a thoughtful expression.

Exciting existing players, educating new ones.

As well as announcing Sorare’s partnership with the Premier League, the film also serves as an introduction to new players, seamlessly guiding them through key gameplay mechanics through the eyes of various characters.

Impact

Kicking off a new era.

The House of Sorare helped fans from across the world to engage, share their opinions and join debates on social media. The film helped to not only launch Sorare’s partnership with the Premier League, but also motivated new fantasy players to join the community.

  • 55k

    engagement

  • 6.83m

    views

  • 11.4m

    impressions

  • +95%

    subscribers

A smiling person with shoulder-length hair sits on a ledge, holding a laptop, against a brick building backdrop. They wear a black hoodie and a blue, white, and red jacket.
A collage of diverse young adults wearing various soccer jerseys, posing on stairs, standing together, and sitting near brick walls, conveying a casual and energetic atmosphere.
The launch of The Premier League on Sorare was an iconic moment for these two brands as it paves the way for the next wave of fantasy professional managers.
- Khoi Phan, Executive Creative Director at Sorare
The House of Sorare film represents a wonderful blend of brand storytelling and product education. Our community has been so excited for this launch, as it marked a new chapter for Sorare – with all the major leagues on our platform.
- Nicolas Julia, Co-founder and CEO at Sorare
A man in a hoodie stands under a spotlight, looking up as floating holographic icons, including a trophy, t-shirt, card, and puzzle piece, hover above him. Blurred people and lights are in the background.
  • CNBCPremier League signs deal with NFT-based fantasy soccer game ↘
  • Financial TimesPremier League backs Sorare’s NFT fantasy football game ↘
  • City A.M.Premier League’s first NFT parternship ↘

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