TikTok It’s all here

Insight

TikTok is a culture engine, where everyone should feel invited.

TikTok isn’t just a content platform, it’s a culture engine. It’s internet on overdrive, where the sharing, wearing, rip and tearing of ideas and trends happens all the time. It’s a new language building up every day, but not everyone feels invited to the party.

Idea

From what you like, to what you’ll love.

TikTok isn’t just about one video, it’s a flow of happy discoveries. It’s all here gathers two messages in one: there’s a lot and it’s easy to get. No matter who you are or what you like, you can be part of the journey.

It’s all here lets you experience a journey, starting from comedy and branching out to things that leave you speechless, hungry, happy, all fuzzy inside. Broadcast on national TV networks, and featuring creators that usually don’t get the possibility to express themselves on mainstream media.

Blending influencers, social media strategy and creativity together to break the boundaries between digital and TV, endorsers and influencers, younger and older generations.

Impact

Subverting expectations

The launch was a great success in Italy, surprising the public with its fresh take on what makes you tick on TikTok. It’s all here propelled in Italy, where likeability skyrocketed, people felt closer than ever and part of the broader TikTok community.