Racism is Insidious.
It can be Defeated.

“Race doesn’t really exist for you because it has never been a barrier. Black folks don’t have that choice.”

— Chimamanda Ngozi Adichie, author

Every minute of every day, Black people suffer the brutal indignity and degradation of systemic oppression. The evidence clearly shows Black people have been persecuted at the hands of white supremacist structures for centuries, and continue to be so. The murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Tony McDade, as well as other countless incidences of racially motivated attacks and harmful propaganda against people of colour, are examples of the life and death situations relentlessly inflicted upon the Black community.

Anti-Asian hate crimes have been rising in the US since 2015. In an analysis of nearly 4,000 hate-related incidents targeting Asian-Americans documented in 2021 and 2020, nearly 70 percent of the victims were women, according to a report by the group Stop AAPI Hate. Anti-Asian hate crimes, and the failure to adequately tackle them, must be addressed within the broader context of racism, immigration and policing.

To fix the problem we have to acknowledge the problem. Racism is still an international issue that is exacerbated when those with power intentionally divide us for their personal and political benefit. Racism remains active across the world. For example in the UK Black applicants need to send 80% more applications to get a positive response from an employer than a white person; Black, Asian and minority ethnic workers are paid between 17% to 37% less than their white counterparts; the persistent negative portrayals and misrepresentations of Black people and minorities in the media; the miseducation of British colonial history; the disproportionate number of Black people dying from Covid-19 ; the disproportionate number of Black people in prison ; the disproportionate number of Black people dying in police custody ; the litany of micro-aggressions, overt aggressions and indignities that Black people suffer daily.

We know that it’s not statistics that change the world, but stories. Communicators and storytellers have the opportunity to reform the narrative and thereby move hearts and minds in ways cold numbers cannot.

We must use our work and influence to collectively fight the negative, degrading, harmful stereotypes of Black people propagated by the advertising, media, news, film, television and entertainment industries.

Change begins with a historic self-reckoning of the systems upheld, the conversations, confrontations and questions avoided, and the abuse of power that’s been enabled.

We are implementing a series of immediate actions, structural changes, industry-initiatives and group-wide commitments to increase people of colour representation, ensure meaningful careers with our firm and achieve the desired long-lasting effect within AKQA and the industry.

As this moment catalyses self-education, listening, learning and action, we realise we will not have the right solutions as quickly as we want them, but our pledge is that we will make further actionable short-term and long-term steps we can activate on. We each have the power to confront white supremacy, by educating ourselves about the ways racism manifests, by interrogating our own actions, and by committing to change. It is our responsibility to learn, reflect, and help to build a fairer world. Please use the following resources to contribute to the collective goal of defeating racism. Please share any thoughts and suggestions with us antiracism@akqa.com



SAFE by Derek Owusu
Derek Owusu


What is the experience of Black men in Britain today? 20 powerful essays written by top British black poets, authors, musicians, actors and journalists.

Ibram X. Kendi

How to be Antiracist

Neutrality is not an option: until we become part of the solution, we can only be part of the problem.

Austin Channing Brown

Black Dignity in a World Made for Whiteness

From a powerful new voice on racial justice, an eye-opening account of growing up Black, Christian, and female in middle-class white America.

Ijeoma Oluo

So You Want to Talk About Race

In this breakout book, Ijeoma Oluo explores the complex reality of today's racial landscape - from white privilege and police brutality to systemic discrimination and Black Lives Matter.

James Baldwin

The Fire Next Time

A national bestseller when it first appeared in 1963, The Fire Next Time galvanized the nation and gave passionate voice to the emerging civil rights movement.

Mary-Frances Winters

How Racism Erodes the Mind, Body, and Spirit

This is the first book to define and explore Black fatigue, the intergenerational impact of systemic racism on the physical and psychological health of Black people.

David Olusoga

Black and British

An introduction to 1800 years of the Black British history: from the Roman Africans who guarded Hadrian’s Wall to present day.

Isabel Wilkerson

Caste: The Lies That Divide Us

In Caste, Pulitzer Prize-winning author Isabel Wilkerson gives an astounding portrait of a hidden phenomenon.

Jaswinder Bolina
Jaswinder Bolina

Of Color: Essays

In his debut essay collection, award-winning poet Jaswinder Bolina meditates on how race becomes metaphysical.

The Mis-Education of the Negro Image
Carter Goodwin Woodson

The Mis-Education of the Negro

The thesis of Dr. Woodson’s book is that African-Americans of his day were being culturally indoctrinated, rather than educated.

The Good Immigrant Asset
Nikesh Shukla

The Good Immigrant

Inspired by discussion around why society appears to deem people of colour as bad immigrants.

Natives image asset

Natives: Race and Class in the Ruins of Empire

The Sunday Times bestseller on race and class in the UK, from the MOBO award-winning musician Akala.

Frank M. Snowden Jr

Before Colour Prejudice

A richly illustrated account of black-white contacts from the Pharaohs to the Caesars.

The Hidden Cost of Being African America Image
Thomas M. Shapiro

The Hidden Cost of Being African American

How wealth perpetuates inequality.

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Audre Lorde

Sister Outsider

Audre Lorde gave voice to those ‘outside the circle of this society’s definition of acceptable women’.

Who do you serve image
TruthOut Collective

Who Do You Serve, Who Do You Protect?

Explores the reality of US police violence against Black, Brown and Indigenous communities.

White fragility image
Robin DiAngelo and Michael Eric Dyson

White Fragility

Why it's so hard for white people to talk about racism.

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Jason Reynolds

Stamped: Racism, Antiracism, and You

The story of anti-black, racist ideas over the course of American history.

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Afua Hirsch


On Race, Identity and Belonging

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Michelle Alexander

The New Jim Crow

Two years after Obama’s election, Alexander put the entire criminal justice system on trial.

The Making of the Black Working Class in Britain image
Ron Ramdin

The Making of the Black Working Class in Britain

The first comprehensive historical perspective on the relationship between black workers and the changing patterns of Britain's labour needs.

Black Politics image
Sarah Maddison

Black Politics

Inside the Complexity of Aboriginal Political Culture.

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Ta-Nehisi Coates

Between The World And Me

Written as a letter to the author’s teenage son about the feelings, symbolism, and realities associated with being Black in the United States.

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Maya Angelou

I Know Why the Caged Bird Sings

Maya Angelou’s debut memoir has become an classic beloved worldwide. Her six volumes of autobiography are a testament to the her talents and resilience.

Let it shine image
Andrea Davis Pinkney

Let It Shine

Stories of Black Women Freedom Fighters.Rosa Parks refused to give up her seat on a bus and sparked a boycott that changed America.

The Color of Water
James McBride

The Color of Water

A vivid portrait of growing up, a haunting meditation on race and identity, and a lyrical valentine to a mother from her son.

Growing Up Aboriginal in Australia
Anita Heiss

Growing Up Aboriginal in Australia

What is it like to grow up Aboriginal in Australia? This anthology, compiled by award-winning author Anita Heiss, showcases many diverse voices, experiences and stories.

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Dr. Jennifer L. Eberhardt


In this landmark book, pioneering social psychologist Jennifer Eberhardt exposes racial bias at all levels of society.

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Bryan Stevenson

Just Mercy: A Story of Justice and Redemption

Book of the year by the New York Times, civil rights defence attorney Bryan Stevenson tells a memoir about the lives of those he has defended, and the ongoing pursuit of justice.

AR MeandWhiteSupremacy
Layla F. Saad

Me and White Supremacy

A 28-Day challenge to combat racism and change the world leading readers through a journey of understanding white privilege to stop inflicting damage on black, indigenous and people of colour.


Essays and articles

Anti-Racism Allies

Anti-Racism Allies

Forbes Senior Contributor Dana Brownlee outlines five specific ways you can increase your racial literacy before the end of the year.

Kirsten Ivey-Colson, Lynn Turner

10 Keys to Everyday Anti-Racism

The founders of a new organization, the AntiRacist Table, suggest tools you can use to work against prejudice and inequality.

National Museum of African American History & Culture

Being Antiracist

To create an equal society, we must commit to making unbiased choices and being antiracist in all aspects of our lives.

Black Past


A reference center that is dedicated primarily to the understanding of African-American history and the history of people of African ancestry.

Maya L. Gosztyla and more

Responses to 10 criticisms of anti-racism in STEMM

The anti-racism movement sparked conversations within science, technology, engineering, mathematics, and medicine (STEMM) surrounding ways to combat racial bias in respective fields.

Michael Posner

How Companies Can 'Turn Words Into Action'

Companies need to do more internally to ensure that actions evolve into profound and sustainable reforms.

Group SJR


In honour of commemorating the liberation of enslaved African-Americans from the end of slavery in North America, here is five facts about Juneteenth.

Know Her Name - Darnella Frazier
Stacie Graham, Global Racial Equity Programme Director, and Judy Jackson, Global Head of Culture and Engagement, WPP

Know Her Name - Darnella Frazier

17 year old Darnella Frazier, was at the grocery store when she saw George Floyd being suffocated. She acted instinctively and took a video that went viral.

The history of tensions — and solidarity
Jerusalem Demsas and Rachel Ramirez

The history of tensions — and solidarity

How white supremacy tried to divide Black and Asian Americans — and how communities worked to find common ground.


How to Help Combat Anti-Asian Violence

Donating, volunteering, reporting hate incidents: Here’s how to help combat Anti-Asian violence.

National Asian Pacific American Bar Association

Resources to address hate-fueled attacks

NAPABA has established pro bono legal resources to ensure that local communities have legal resources to address the most egregious hate-fueled attacks against our community.

Ant-Hate Safety Resources
Asian American Federation

Anti-Hate Safety Resources

These safety resources, created in collaboration with experts from the Center for Anti-Violence Education, teach individuals how to de-escalate threatening situations and defend themselves.

How racism harms children
Harvard Health

How racism harms children

Racism hurts children, in real and fundamental ways. It hurts not just their health, but their chances for a good, successful life.

Anti-Asian violence resources
Educate, take action, donate, and more.

Anti-Asian Violence Resources

Anti-Asian racism and violent attacks on Asian elderly have only increased in recent months. Take action by educating yourself and others around you or donating.


Rising Tide of Hate against Asian Americans

Anti-Asian hate and violence skyrocketed in 2020. What are the contributing factors and causes for this disturbing rise in anti-Asian hate and violence?

The Traumatic Impact of Racism on Young People
American Academy of Pediatrics

The Traumatic Impact of Racism on Young People

Strength-based, trauma-sensitive, resilience-building communication strategies rooted in positive youth development.


Strategies to Defeat Asian American Racial Profiling

The geographic origin of Covid-19 has fueled increasing racial profiling of Asian Americans and Pacific Islanders.


How to report hate toolkit

There are several ways to be an active participant in the fight against hate.

San Jose Slave Ship Ballast Bars
Desirée H Melton

Racism has broadened ‘Black time’

It is the minutes I have spent in racist, dangerous, time-sensitive situations, desperately sifting through choices to find the one that will keep me safe and my dignity intact.

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Niela Orr and Ismail Muhammad

Black Talk, Black Feeling: Media Round Table

Black Feeling, Black Talk, is formative in the canon of Black American poetry and poetics, and contains many meditations on intellectual and emotional connection between Black people.

The invisible scars image
Marley K

The Invisible Scars of Microaggressions

What unseen racism looks and feels like.

Anti-racism resources image
Sarah Sophie Flicker

Anti-racism resources for white people

A resource for white people and parents to deepen their anti-racism work.

Research based solutions image

Solutions To Stop Police Violence

What you need to know - based on the facts and data.

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Deepa Iyer

My Role In The Social Change Ecosystem

A reflection about how to move off the seesaw of outrage and numbness that many of us find ourselves on these days.

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Solutions focused on undoing structural racism

Social Change

Use your privilege and unlearn racism. Everyone has a role to play.

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A covert and overt beast

White Supremacy And Anti-Blackness

This is an invitation for you to do your own work in unpacking how white supremacy and anti-Blackness manifests.

racial equality image
Ibram X Kendi

Racial Equity And Racial Equality

This is what an antiracist America would look like. How do we get there?

Allyship image
Mireille Cassandra Harper

10 Steps To Non-Optical Allyship

For people who want to support and be an ally right now.

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Equal Justice Initiative

Lynching In America

Confronting the legacy of racial terror.

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Kalidou Koulibaly

We Are All Brothers

Kalidou Koulibaly shares his stories of racism in football.

Dawn Staley Image
Dawn Staley

Black People Are Tired

We as the voters need to do something different.

Media portrayals

Negative stereotypes

Black Cultural Archives
Black Cultural Archives

Preserving the histories of African & Caribbean people

A space where the community can come and find positive representations of themselves, an archive museum that evidences a more comprehensive picture of Black presence in Britain.

Negative Media image

Negative Media Portrayal

How negative media portrayals impact millennials of colour.

RGBlack hero

Reframing the Greatness of Black

The cultural and technological constraints of how Black skin is portrayed.

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St. Catherine University

Racism and the Media: A Textual Analysis

Major findings include examples related to racial micro-aggressions and the impacts as it relates to media exposure.

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Media Representations

Impact on the Lives of Black Men and Boys

A troubling link between media portrayals and lowered life chances for black males.


Podcasts and audiobooks

Have You Heard George-s Podcast
George the Poet

Have You Heard George’s Podcast?

The award-winning and critically-acclaimed podcast from George the Poet delivers a fresh take on inner city life through a mix of storytelling, music and fiction.

About Race Podcast
Reni Eddo-Lodge/Renay Rich

About Race

Featuring key voices from the last few decades of anti-racist activism, About Race with Reni Eddo-Lodge looks at the recent history that lead to the politics of today.

Ibram X. Kendi

Be Antiracist with Ibram X. Kendi

Be Antiracist imagines what an antiracist society might look like and how we all can play an active role in building one.

In Good Company-Podcast
Otegha Uwagba

In Good Company

Covering everything from work and feminism, to race and money, featuring interviews with some of the most exciting cultural voices of the moment.

Leanne Alie


This podcast follows the journey of the host, Leanne Alie as she transitions from chemically straightened hair, back to natural and through this journey she also explore the history of afro hair.

Bass Culture Podcast
Black Culture Research Unit

Bass Culture UK

An exploration of the impact of Bass Culture through the explosion of Jamaican genres like ska, reggae and dub in the UK to the development of distinct British variants.

The Anti-Racist Educator

The Anti-Racist Educator

The Anti-Racist Educator aims to critically challenge racism by exploring teaching, discussing ideas and sharing learning resources for all to use.



The past is never past. Every headline has a history. Every week we go back in time to understand the present.

Kimberle Crenshaw

Intersectionality Matters!

A podcast hosted by Kimberlé Crenshaw, an American civil rights advocate and a leading scholar of critical race theory.

Zadie Smith


An insightful and moving essay collection exploring ideas and questions prompted by this time of social isolation.

me and white supremacy
Lalya Saad

Me and White Supremacy

A workbook born out of an Instagram challenge that catalysed an awakening for white-privileged people.

in search of black history
Bonnie Greer

In Search of Black History with Bonnie Greer

Bonnie Greer travels through the ages, to uncover the complexity of our shared histories.

Bound For Justice Asset
Charlotte Wilson, Rachel Roszman

Bound For Justice

Exploring Race, Reconciliation, and Social Justice.

We Need to Talk About the British Empire
Afua Hirsch

We Need to Talk About the British Empire

Journalist Afua Hirsch tries to make sense of the British Empire's legacy.

Code Switch Logo

Code Switch

Insights into moments in black history that you won’t have been taught in school.

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The Bello Collective

Let’s Have The Hard Conversation

21 podcasts that confront racism in America.

Until the Flood
Dael Orlandersmith

Until the Flood

Dael Orlandersmith explores the dark forces of American history that exploded in Missouri.

Adam Grant

Building an Anti-Racist Workplace

Organisational psychologist Adam Grant shares powerful insights on inclusion and what does it actually take to change individuals.


Online courses

Be an Upstander
Center for Anti-Violence Education

Be an Upstander

Communal education open to anyone looking for interpersonal tools to prevent, disrupt and help heal from violence in their communities.

Yale University logo
Yale University

African American History

The purpose of this course is to examine the African American experience in the United States from 1863 to the present.

Make it visible logo
Star Project

Make It Visible

Online resources, articles, manuals connected with the topic of invisible racism.

Bystander Intervention Training
Asian Americans Advancing Justice

Bystander Intervention Training

To combat the current rise in harassment and discrimination and to also proactively prepare for the future increase of hate incidents.

Citizenship and Social Justice Logo
Citizenship and Social Justice

Curriculum for White Americans

A guide to understanding race, racism and white privilege.


Training to Stop Xenophobic Harassment

In response to the rise in Anti-Asian/American and xenophobic harassment, a free bystander intervention training offering a de-escalation to meet this moment.


Films and documentaries

The School That Tried to End Racism
Channel 4

The School That Tried to End Racism

A British school helps its students uncover and eradicate hidden racial biases.

What is intersectionality?
Newcastle University

What is intersectionality?

A short animation on the interconnected nature of social categorizations such as race, class, and gender as they apply to a given individual or group.

The Fight for America

Amend: The Fight for America

The hope of this series is to share a message of shared humanity so that we will be able to better understand and celebrate the different experiences of Americans.

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Steve McQueen

Small Axe

Love letters to black resilience and triumph in London’s West Indian community, directed by Oscar winner Steve McQueen. Vivid stories of hard-won victories in the face of racism.

Systemic racism image

Systemic Racism Explained

Implicit bias and inheriting vastly different circumstances.

Exterminate All the Brutes
Raoul Peck

Exterminate All the Brutes

A docuseries that provides a visually arresting journey through time, into the darkest hours of humanity. Through his personal voyage, Peck deconstructs the making and masking of history.

Hate u Give Image
George Tillman Jr.

The Hate U Give

Witnessing the fatal shooting of her childhood friend by a policeman. Starr must find her voice and stand up for what’s right.

dear white people image
Justin Simien

Dear White People

Students of color navigate an Ivy League college that’s not nearly as “post-racial” as it thinks.

American Son image
Kenny Leon

American Son

An estranged couple reunite in a Florida police station to help find their missing teenage son.

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James Baldwin

I Am Not Your Negro

A documentary of James Baldwin’s story about race in modern America.

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Ava DuVernay


Scholars, activists and politicians analyze the criminalization of African Americans and the U.S. prison boom.

Rosa Parks image
Riché D. Richardson

The hidden life of Rosa Parks

Learn about the life of civil rights activist Rosa Parks— her work with the NAACP, bus boycotts, and her lifelong fight against racial inequality.

Black Panthers image
Stanley Nelson

Black Panthers: Vanguard of the Revolution

Stanley Nelson tells the vibrant story of a pivotal movement that feels timely all over again.

The Rachel Divide image
Laura Brownson

The Rachel Divide

Rachel Dolezal reckons with the aftermath of a national debate sparked by questions about her racial identity.

When They See Us Image
Ava DuVernay

When They See Us

The story of 5 teenaged boys falsely accused of rape in Central Park.

A Class Divided image
Jane Elliott

A Class Divided

Jane Elliott, a teacher in a small, all-white Iowa town gave her students a daring lesson in discrimination.

Reconstruction in America image
Equal Justice Initiative

Reconstruction In America

Illustration of EJI’s report, Reconstruction in America. The report documents nearly 2,000 more confirmed racial terror lynchings of Black people by white mobs in America than previously detailed.

Unfiltered image
Akala deconstructs race, class, and Britain’s modern myths

Unfiltered with James O’Brien

An interview, in which they discuss two issues that run to the heart of modern Britain: race and class.

Black Lives BFI image
BFI Collection

Black Lives

Portraits of public and private lives against the shifting social climate of 20th century Britain.

DeRay image
DeRay McKesson

Stop Police Brutality

The structural reform needed to combat police brutality.

ABC image


Aboriginal & Torres Strait Islander stories from around the ABC & around Australia.

In My Blood image
Maya Newell

In My Blood It Runs

An observational feature documentary following 10-yr-old Arrernte Aboriginal boy Dujuan as he grows up Alice Springs, Australia

Phillip Noyce

Rabbit-Proof Fence

In 1931, three half-white, half-Aboriginal girls escape after being plucked from their houses to be trained as domestic staff.

Just mercy movie
Destin Daniel Cretton

Just Mercy

An American biographical legal drama film, framing the wider story of poverty, prejudice and institutional racism with an infamous miscarriage of justice.

Traveling While Black

Traveling While Black

A cinematic VR experience that immerses the viewer in the long history of restriction of movement for black Americans and the creation of safe spaces in our communities.

Jimmy McGovern


The story of Anthony Walker, a black teenager murdered in a racist attack in Merseyside in 2005, and how his life could have been.

Do Black Lives Still Matter?

Do Black Lives Still Matter?

Following the death of George Floyd, major brands pledged to address racial inequalities across their businesses. Grime artist Saskilla wants to know what happened next.



End the Virus of Racism
End the Virus of Racism

Tackling the rise of racism during the pandemic

The first non-profit in the UK to tackle structural anti-East and Southeast Asian racism and all forms of racism.


Stop AAPI Hate

Tracking and responding to incidents of hate, violence, harassment, discrimination, shunning, and child bullying against Asian Americans and Pacific Islanders in the United States.


Rising Above Violence

Offering a 24/7 multilingual hotline, safe and confidential emergency housing, legal assistance, support groups, and therapy services for survivors, particularly Asian immigrant women.

Asian/Pacific Islander Domestic Violence Resource Project

Domestic Violence Resource Project

Since 1996, the DVRP has provided services to survivors of domestic violence and sexual assault in Washington DC, Maryland and Virginia.

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George Floyd

Official George Floyd Memorial Fund

The official gofundme page for the George Floyd Memorial Fund.

Minnesota Freedom Fund image

Minnesota Freedom Fund

The Minnesota Freedom Fund pays criminal bail and immigration bond for those who cannot afford to.

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Safer communities

Reclaim The Block

Reclaim The Block strengthen community-led safety initiatives and reduce reliance on police departments.

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Ahmaud Arbery

I Run With Maud

The official gofundme page for Ahmaud Arbery.

BLM Image

Black Lives Matter

Eradicating white supremacy and building power to intervene in violence inflicted on Black communities.

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Black Visions Collective

A future where all Black people have autonomy, and safety is community-led.

8 cant wait image
Campaign Zero

8 Can’t Wait

See how many policies your city has enacted.

EJI image

Equal Justice Initiative

EJI works to end mass incarceration, excessive punishment, and racial inequality.

Fair Fight Image
Fair elections

Fair Fight

Promoting fair elections in the US, encouraging voter participation in elections, and educating voters.

NAACP image
National Association for the Advancement of Colored People


Ensuring a society in which all individuals have equal rights without discrimination based on race.

Campaign Zero image
An Agenda to End Police Violence

Campaign Zero

A comprehensive package of urgent policy solutions.



George Floyd image

Justice for George Floyd

George Floyd was murdered by a Minneapolis police officer.

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Colour of Change

Help people respond effectively to injustice in the world around us.

Showing Up for Real Justice image

Showing Up for Real Justice

SURJ is a national network of groups and individuals working to undermine white supremacy and to work toward racial justice.



Rachel Cargle image
Writer, and lecturer

Rachel Cargle

Rachel’s work provides intellectual discourse, tools, and resources that explore the intersection of race and womanhood.

Artist, Writer, Historian


Akala, is a British rapper, journalist, author, activist and poet from Kentish Town, London.

Mona Chalabi image
Journalist and writer

Mona Chalabi

Mona Chalabi is a British data journalist and writer of Iraqi descent.

Munroe Bergdorf image
Model and activist

Munroe Bergdorf

Munroe Bergdorf is an English model and activist. She has walked several catwalks for brands.

The Conscious Kid
Positive identity development

The Conscious Kid

The Conscious Kid is an education, research and policy organization dedicated to reducing bias and promoting positive identity development in youth.

No white saviors image
Advocacy, education, and action

No White Saviors

No White Saviors is an advocacy campaign led by a majority female, majority African team of professionals based in Kampala, Uganda.

Layla F. Saad
Writer, and public speaker

Layla F. Saad

A globally respected writer, speaker and podcast host on the topics of race, identity, leadership, personal transformation and social change.

Ava Image
Filmmaker, Director.

Ava DuVernay

Ava Marie DuVernay is an American filmmaker, director, and film distributor.

Check your privilege image
Live into the work

Check Your Privilege

Guiding folx on their journey to dismantle their relationship with power, privilege & racism.

Emmanuel Acho image
Ex-NFL Player

Emmanuel Acho

Uncomfortable Conversations with a Black Man.

Take a stand against discrimination video frame


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