MondoGenius

For the first time, Moncler Genius presents its collections via a digitally led experience across 5 cities, through the vision of 11 designers, all under one show, hosted by Alicia Keys.

MondoGenius closes the gap between the physical and digital worlds putting creativity and entertainment in the spotlight. The limitations of the physical realm become an immersive experience with infinite possibilities.

Hosted via a live dedicated website and a network of Moncler partners.

“In these ever-evolving times, I truly believe in the power of connecting communities around the world through experiences. The greatest inspirations I had in my life came directly from people and at Moncler we know that the more we inspire people, the more they inspire us. This is the principle that guided the creation of Moncler Genius for 2021, MondoGenius has been designed to be a real immersion into Moncler’s energy and cultural evolution without leaving anyone out.”

Remo Ruffini, Chairman and CEO at Moncler

“It is an honor to be working with the Moncler team at this unique moment in the brands evolution story.” explains AKQA Managing Partner Giles McCormack. “MondoGenius is such an original concept and this year we’ll be immersing audiences in a unique series of digitally enabled experiences, like never before.”

“Through the journey of the campaign, we intend to take audiences on a tour through New York, Milan, Shanghai, Tokyo and Seoul, to discover and explore the concepts that have inspired the Moncler Genius designers. Each concept and experience is unique, as they span a variety of fields including art, film, music and extreme sports.”

“Our hero film core concept was the ‘Portal’, a perfect visual metaphor of futuristic travel, connecting Genius cities, people and ideas. Each city has its own unique story and visual language, incorporating references and details from the incredible events and sets.”