In its first global brand campaign, Netflix helps viewers everywhere play their part in building a more empathetic world.
‘One Story Away’ was released simultaneously in over 27 countries. Each area received localised versions of the film, featuring voice-overs from Netflix talent like Ava Duvernay, Yalitza Aparicio, Lali Esposito, Omar Sy and Hannah Gadsby.
Print, OOH and social also highlights the perception-shifting themes of more than 50 Netflix Originals, making it one of the broadest-reaching and most diverse communications in Hollywood history.
Through the collaboration of nine AKQA studios across North and South America, Europe and Asia, the project is proof itself of the connective power of stories.